Resources

Max Life boosted sales contribution of direct channels by 11% for the E-commerce business

Key results
7000
New leads generated
with 9% CTR & 2% Sales Conversion
35%
Payment Conversions attributed
to Browser Push Notifications as a channel
2.5 mil
Monthly additional business
generated by reactivating dropped leads
1% to 12%
Last click sale contribution through direct channels
Company:
Max Life Insurance Company Limited is a life insurance company in India. The company is a subsidiary of the publicly listed Max Financial Services and is the largest non-bank private-sector life insurer in India.
Industry:
Insurance
Location:
India
Category:
Messaging channels
Solution Used:
Customer Engagement

Challenges

  • Convert anonymous website users into identified leads
  • Reactivate old leads
  • Assist in conversion from Lead to Payment by reducing drop-offs
  • Reduce turnaround time between Policy Payment to Policy Issuance
  • Reduce manual intervention in Medical Process & Documentation

Netcore’s Strategy

Netcore’s AI-powered cross-channel marketing automation suite empowered Max Life Insurance to:

  • Decrease the turnaround time between Policy Payment to Policy Issuance
  • Drive advanced data-driven user segmentation strategies to devise contextual engagement campaigns
  • Automate customer journeys with hyper-personalised messaging to increase conversions and reduce drop-offs
  • Adopt a multi-channel marketing strategy including diverse channels such as email, SMS, and Browser Push Notifications
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