Max Life boosted sales contribution of direct channels by 11% for the E-commerce business
Key results
7000
New leads generated with 9% CTR & 2% Sales Conversion
35%
Payment Conversions attributed to Browser Push Notifications as a channel
2.5 mil
Monthly additional business generated by reactivating dropped leads
1% to 12%
Last click sale contribution through direct channels
Company:
Max Life Insurance Company Limited is a life insurance company in India. The company is a subsidiary of the publicly listed Max Financial Services and is the largest non-bank private-sector life insurer in India.