Accelerated D2C growth | Higher conversions | Scalable personalization

D2C stands for Direct-to-Consumer. It is a business model where the manufacturer markets, sells and ships its products directly to the consumer. This is different from a traditional retailer business model, which includes wholesalers and distributors as intermediaries. The D2C e-commerce model eliminates the middleman. The direct-to-consumer model has seen huge success in the age of ecommerce.

D2C is a business model which eliminates the need for middlemen such as wholesalers and distributors. The ability to provide a superior customer experience by directly controlling the branding, marketing, and customer journey distinguishes D2C brands from traditional marketplaces. D2C models largely operate through ecommerce, but some brands also choose to have brick-and-mortar stores.

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D2C stands for direct-to-consumer. It is a B2C (Business to Consumer) model where a business decides to build, market, sell, and ship its products directly to the consumer. This is different from a traditional retailer business model, which includes wholesalers and distributors as intermediaries. The D2C ecommerce model eliminates the middleman.

Crocs India is a brand of unique clogs that are immensely popular among both men and women. Crocs are sold globally in more than 40 countries, with over 120 styles for men, women, and children. In 2021, more than half of Crocs’ second quarter sales were sold through the D2C model, as digital sales grew by a quarter.

Read the full success story here.

In essence, while a B2C model has distributors and wholesalers, a D2C model does not have middlemen. Direct-to-consumer or D2C is a low barrier-to-entry ecommerce strategy where manufacturers or Consumer Packaged Goods (CPG) brands sell their products directly to the consumer; in the absence of a middle party such as a retailer or a reseller.

Download our Personalization Playbook for D2C ecommerce brands.