10 Personalization Challenges: Are You Stuck With Any of These?
Personalization has been the center of attraction for years now. Everyone talks about it, reads about it, writes about it, and as a user – expects it. In theory, personalization is simply ‘delivering a unique one-to-one experience to each user’. That’s it. How simple! But in practice, it is not as plain and straightforward as it sounds. And we understand that.