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Leading Ed-tech company indonesia

Indonesia's leading Ed-Tech company achieved a 9.7% conversion rate on student loan applications through app engagement

Key results
9.7%
Conversion Rate of Student Loan
Applications Successfully Completed
2x
Increase in App Push Notification Delivery Rates
Company:
Mapan is an Indonesia-based company that focuses on providing network of thousands of lower income communities with better access to valuable products and services using technology.
Industry:
EdTech
Location:
Indonesia
Category:
App Push Notifications
Solution Used:
Customer Engagement

Challenges

  • Below expectation app user engagement to increase lead generation (in terms of completed student loan applications) from the target user base
  • Heavy reliance on manual intervention to drive multiple retargeting campaigns, in the absence of an intelligent marketing automation solution

Netcore’s Strategy

Netcore’s AI-powered omnichannel marketing automation suite empowered Aku Pintar to:

  • Accurately capture key user events on their app – University Search, Counselling Course Sign-ups, Student Loan Applications, etc. – through app tracking
  • Build and automate triggered app push notification campaigns to remind relevant user segments to complete their student loan applications; based on these specific app events
  • Increase push notification delivery rates based on the intelligent app push notification journey parameters set
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