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Leading Ed-tech company indonesia

Indonesia's leading Ed-Tech company achieved a 9.7% conversion rate on student loan applications through app engagement

Key results
9.7%
Conversion Rate of Student Loan
Applications Successfully Completed
2x Increase
Increase in App Push Notification Delivery Rates
Company:
Aku Pintar is an information technology company that is dedicated in helping to popularize education for the people of Indonesia, in order to improve the quality of education that is easily accessible and certainly can provide maximum benefits for the people of Indonesia.
Industry:
EdTech
Location:
Indonesia
Category:
App Push Notifications
Solution Used:
Customer Engagement

Challenges

  • Below expectation app user engagement to increase lead generation (in terms of completed student loan applications) from the target user base
  • Heavy reliance on manual intervention to drive multiple retargeting campaigns, in the absence of an intelligent marketing automation solution

Netcore’s Strategy

Netcore’s AI-powered omnichannel marketing automation suite empowered Aku Pintar to:

  • Accurately capture key user events on their app – University Search, Counselling Course Sign-ups, Student Loan Applications, etc. – through app tracking
  • Build and automate triggered app push notification campaigns to remind relevant user segments to complete their student loan applications; based on these specific app events
  • Increase push notification delivery rates based on the intelligent app push notification journey parameters set

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