15-20% 
Content consumption
5-10%
Freemium to paid subscribers
30%
Mobile app DAUs
Activate
Engage
Revenue
Retain
Built for OTT hyper-scale
Guide new users towards faster activation
Help new users navigate to the most important sections of your platform - that impact retention - on Day 0. Let AI solve the “cold start” problem by showing relevant content recommendations basis geolocation, device-type, and look-alikes.
Get activated users to binge more content
Send real-time, personalized recommendations through multi-channel campaigns to boost average time spent per session. Increase your DAUs by uplifting your app push notification delivery rates with our industry-leading smart push feature.
Convert freemium into paid subscribers
Show AI-led 1:1 content recommendations basis your users’ implicit and explicit listening or viewing behavior, consumption trends, etc. Identify your north star Metric like “15 minutes+ of watch or listen time by Day 3” to target the right users with the most suitable plan.
Turn up the volume on user retention
Contextually nudge users to use new sections on your app - music, news, live sports, news, etc. More adoption = higher retention. Use AI to understand “why” users retain or uninstall your app. For instance, users visiting the “Buzz” section on a music app may show higher retention.
Keep Improving your Platform Experience
Trigger user rating campaigns or one-click surveys to get live feedback that you can use to better the user experience. Run complex mobile A/B tests to identify which app screens or sections on each screen work best for user segments.
Unlock unmatched customer experiences,
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