Resources
AMP for Email

Dynamic. Interactive.
Impactful.

Deliver an immersive experience for your customers, right within the email. Say goodbye to ‘old, boring emails!’

 

Now, your emails can be like your website

Clicking a button to visit a website? That’s out. Drive your engagement levels with a
Website-like experience, right within the email.
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Connect with your customers, like never before

Interact with your customers without fail using the AMP features like Forms, Carousels, Accordions, Ratings and Gamification.

Customize for everyone,
down to every detail

Give unique product offers and more to each customer with AMP in email and enjoy better ROI from your email marketing campaigns.
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FAQs on AMP

How do you send an AMP email?

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You can follow the below steps to send the AMP email:

Creation of AMP Email Template-You can use Netcore's drag and drop AMP email editor or use and modify ready-made AMP email templates as per your use case.

Validation of AMP Email Template - You will have to register through a google form to get the approval for sending AMP email from your domain. Every sending domain needs to be approved by Gmail to send out AMP emails. This includes domain whitelisting which is a vital step. It is done once for a particular sending domain. It permits you to send AMP emails and helps to tell spam filters that your emails are safe to deliver to the inbox.

Testing/Deploying- As a final step, you need to test your AMP Email with a small set of test accounts to check and fix any issues. Netcore will perform tests to ensure everything is in order, and after successful testing, your campaign will be sent.

How do I enable Gmail AMP?

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You will have to send the AMP email with the sender id (and other details) through a google registration form for approval. Gmail then whitelists that sender ID and enables it to send AMP emails.

Which use case would benefit from AMP for email?

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Some of the many use cases are Product emailers, Gamified offers, Live order status, Feedback/Survey/Quiz, EMI/Loan calculator, Cart abandonment, travel itinerary, live seat map, etc. Any industry vertical can be benefited with AMP email to make their email interactive.

What email providers support AMP?

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AMP email is currently supported by four email clients: Gmail, Yahoo Mail, Mail.ru, and FairEmail.

How does AMP for email work?

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AMP is an open-source specification that all email clients can use. It is a rendering technology. The AMP HTML library has an extensive collection of components that bring core functionality to your AMP emails. Adding one or more AMP components can incorporate interactive and dynamic features in your emails.

How do I make my emails interactive?

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With AMP for email technology, you can send rich, highly-personalized emails that engage with users in fewer clicks. By avoiding landing pages and interacting within the email, AMP emails encourage higher engagement and conversions. They are also safe and secure, without the involvement of any third-party features.

How do I test my AMP email?

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Each template created should pass through the validation test - at validator.ampproject.org.

Our customers love AMP in Email

Customer-centric companies use AMP interactivity to turn around their email marketing and increase conversions
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Axis logo AMP page
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At YourStory, we are always on the lookout for implementing new technical innovations that will help us in enhancing our customer experience. Implementing AMP in our emails has enabled us to increase our event conversions by a whopping 5.5X. Thanks to the consultation and support from Netcore teams for helping us achieve this growth!
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Aaron Karthik
Head of Digital Marketing, YourStory Media
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Read the full success story
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Axis Securities, a private brokerage bank, increased its open rate by 27% and click rate by 24% with AMP emails and other actions.
Read the full success story

Other leading brands empowering customer engagement using AMP in Email with Netcore
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Caratlane logo AMP page
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Myntra logo AMP page
Redbus logo AMP page
Yourstory logo AMP page

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