From engagement to experience

Email marketing is a type of marketing that comprises sending commercial emails to subscribers on your email list. These emails aim to engage the audience; they might be transactional, promotional, or informative. Emails that are well-crafted, tailored, segmented, and sent at the proper time can help you enhance your customer relationships and promote brand loyalty. Email marketing is a great way to keep your customers informed about new product releases, special offers, and other services.

Email marketing has the highest ROI than any other marketing channel; getting it correct can be critical to your company/business’s success. If you’re confused about where to begin with email marketing or want to improve your current email marketing campaigns, then look no further; Netcore’s email marketing team is here to help you create beautiful campaigns, target the appropriate people and send them at the perfect time. Choose and personalize from attractive template options, build emails that connect with your audiences, and watch your campaigns succeed! Get access to a suite of tools to develop engaging campaigns leveraging AI to get the best-in-class inboxing by sending emails at the right time and to the right users.

Email is used by nine out of ten people, and taking advantage of this channel can open up a plethora of opportunities for your company or business. An effective email campaign may help you engage and connect with your audience, generate revenue, and foster long-term relationships with your customers. It's an excellent approach to maintaining and growing customer relationships with former and current customers. It allows you to interact with them directly in their inbox at a time convenient for them.

In email marketing, A/B testing, also known as split testing, involves splitting your audience into two groups and sending one version of your email to one group and a different version to the other to observe how the two audiences react to your emails. This technique helps us determine which version of the email campaign yields the best results, using those email elements to build effective email campaigns in the future.

When establishing your email list, it's vital to have permission from your subscribers so that they agree to receive emails; otherwise, your email reputation could suffer. Users can willingly enroll on your email list by clicking on the sign-up button on your digital ads, subscription on your website, or pop-up forms on your web pages. You can also attract subscribers by conducting events and reaching out to potential consumers.

Knowing what type of email to send at what time is crucial. Here are four types of emails you can send :

Promotional :

Promotional emails are a strategy to send a commercial message to your subscribers, usually with a call to action at the end. These emails contain offers, brand announcements, event invitations, product releases, and more. They encourage people to take a specific action, such as making a purchase, downloading a file, or subscribing to a service. These emails are pretty effective, with 66% of customers making a purchase due to receiving them.



Relational :

Relational emails are a technique to provide informative content to your consumers through newsletters, corporate updates, blog posts, and other means. These emails may not have a call to action to make a purchase, but they can help you improve your relationship, create trust with your subscribers, and position you as an industry thought leader.



Transactional :

Transactional emails are automatic emails that respond to a customer's specific action as a trigger email. A purchase confirmation and shipping details are examples of transactional emails. They may not add much value to your customers, yet they are expected; failing to deliver these emails can reflect unreliability to the consumer.



Triggered :

Trigger emails are one-to-one emails between the customer and the brand, personalized for a specific event; they get triggered by the customer’s specific actions or behavioral patterns. Trigger emails include welcome communications, abandoned cart reminders, birthday messages, and transactional emails. These emails are part of the automated cycle and are highly tailored for the user, resulting in a two-fold increase in open rates compared to other emails.