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What is feature adoption ?
Feature adoption is the process of users regularly engaging and using your product's features because it solves a problem for them. It's simply a measure of the number of users taking the time to adopt a new feature. It's a key metric to measure engagement and retention. The higher the feature adoption, the more value users get out of your app/website and the more likely they're to stick to the app.
How do you improve feature adoption ?
The key to improving feature adoption rates is understanding which features are relevant to which user segments. Understand the user's jobs-to-be-done, analyze their past behaviour/interactions on the app and demographic data, and based on that highlight specific features for users to adopt and nudge them to engage with it.
How does onboarding impact feature and overall product adoption?
Onboarding is a process that shows how a product and its features function. It is an excellent way of highlighting how your app/website and its features can help users solve their problems. Onboarding is the very first stage of the user journey and a good onboarding flow highlights the core app features that would help users get started on the app and thus hooks them right, making feature adoption much easier. If a user isn’t aware that a particular feature exists, they will not be able to explore and adopt it.
What is a good feature adoption rate ?
The feature adoption metrics show how successful your product is in providing solutions or convenience to your users. There is no ideal feature adoption rate. But here's how you can measure it:
Monthly Feature Adoption Rate (%) = [feature MAU / monthly logins] x 100
How to measure feature adoption ?
A good way for product managers and product marketers to measure feature adoption is by measuring metrics that impact feature adoption the most. Some of the most common metrics you must track are - DAU/MAU/WAU, average session time, engagement rate, time to value, and retention rate.
These metrics cover the depth of adoption and breadth of adoption. Feature adoption analytics give you a fair insight into how users are interacting with your app and its features and help you gauge feature adoption accurately.
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