Gamification in Mobile Apps – The Pathway to Boost Engagement, Retention, and Virality
For quite a long time it was enough if your app was fast, stable, and occupied a reasonable amount of space. That is no longer the case. The apps that people spend the most time on – Facebook, Twitter, and Instagram – have upped the game in ‘user experience’. Your typical users are turned off by a poorly designed app that doesn’t engage them. The higher expectations result in close to a third of your app users uninstalling in the first 30 days. And that’s precisely why “gamification” has become popular.