Behavioral Analytics
Use behavioural analytics and stop guessworking
how your customer behave
Truly understand who your customers are, what they are doing, what they need, and what you need to do to engage, convert and retain them
Benefit from actionable analytics -
reduce customer acquisition costs
reduce customer acquisition costs
Deliver personalized
customer experiences and campaigns
customer experiences and campaigns
Identify points of friction or
drop-offs in the conversion funnel
drop-offs in the conversion funnel
Use insight-driven intelligence to connect the dots and read between the lines
Funnel analysis
Every mobile app user or website visitor navigates across your platform differently. Dive deeper into your conversion funnel - identify where your customers' drop-off, and discover real-time journey pain-points. With these insights - create real-time customer segments and target them with relevant messaging campaigns to arrest churn or uplift engagement
Cohort analysis
Compare groups of customers that exhibit similar behaviors - map their behavior over custom time periods to analyze how each cohort remains engaged, from the time of sign-up/registration. Use these insights to make UI/UX improvements or run targeted campaigns that boost engagement and retention
RFM analysis
Now easily create an automated behavioral segmentation flywheel - taking into account the Recency, Frequency, and Monetary value of your customers' purchase (or any other conversion event). Target your identified customer segments – ranging from stars and loyalists to at-risk and dormant – with customized multi-channel campaigns that justify your marketing spends
User path analysis
Visualize the most common conversion journeys across your website or mobile app. Zoom in to analyze how dynamic user segments progress between various conversion events and the time taken between each of these. Isolate points of friction causing drop-offs to improve your product experience and bring users back to your platform
Behavioral dashboard
Track key metrics like MAU, the average session count for different user types, across platforms, user segments, or for a specific app version you want - in a single click. Understand user behavior for specific events - like the most popular genre, most purchased products, etc. visually
Our customers love behavioral analytics!
Marketing and product leaders at customer-centric brands trust Netcore with customer experience.
Other leading brands empowering customer engagement using Netcore
Research-backed resources to optimize your retention playbook
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Behavioral Dashboard: Understanding App User Behaviour Made Easy
You probably know your close friends pretty well – their likes, their dislikes, where they shop, what brands they prefer, and why. You can probably even predict what they’re going to buy before walking into a store. This understanding of your close friends’ behavior that you possess is known as behavioral inference – which comes...
SUCCESS-STORY
Holiday lifestyle company Sterling achieves 13.4% revenue using Netcore Cloud’s Customer Engagement
Learn how Sterling Holidays leveraged targeted campaigns to increase reach and control churn.
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Raman’s intelligent insights: Anomaly Detection in Marketing using Machine Learning: A Guide
“An ounce of prevention is worth a pound of cure.” This implies that addressing smaller challenges in a timely manner helps avoid bigger ones, saving money, time, and resources. This holds true in the business world too. Digital and mobile marketing across industries and channels such as email, SMS, app push notifications, web push notifications,...
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