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10 Dumb Mistakes to Avoid When Creating Your First Popup
A popup is a great way to convert your website visitors into subscribers and sales. A website pop-up can be both your friend and your foe. It can either take your conversion to another level or annoy your visitors and seriously hurt your website's reputation with search engines.
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The top email trend for 2023: bringing two-way conversations into emails
A recent Litmus study revealed that in the next 10 years, email marketing would continue to be the most relevant marketing channel. Research also shows that email as a channel remains a top growth generator for businesses, with a whopping 89% of marketers identifying email as their primary lead-generation strategy. So, if you’re still doubtful...
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10 Personalization Challenges & How Customer Engagement Software Solves Them
Personalization has been the center of attraction for years now. Everyone talks about it, reads about it, writes about it, and as a user – expects it. In theory, personalization is simply ‘delivering a unique one-to-one experience to each user’. That’s it. How simple! But in practice, it is not as plain and straightforward as it sounds. And we understand that.
