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CDP: Build or Buy?
There are number of factors that need to be considered before arriving at t...
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Build or Buy CDP
Featured post
Choosing the Right CDP
When you deal with something as important as customer data you need to be e...
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Choosing the right CDP
Featured post
Customer Data Platform: The ‘what’ and ‘why’ of it
The power of AI has given the world of marketing yet another promising tech...
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CDP The what and why of it
Unveiling Inbox Commerce_ Redefining the way the world shops online (Part 2)
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4 min read
Unveiling Inbox Commerce: Redefining the way the world shops online (Part 2)
In Part 1, we spoke about the nature of Inbox Commerce, why it is rising fa...
PxL_ Transforming eCommerce P&Ls – Part 2
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4 min read
PxL: Transforming eCommerce P&Ls – Part 2
In Part 1 of this series, I explained the concept, theory, and metrics of P...
The Coming of Inbox Commerce – Part 2
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4 min read
Inbox Commerce: The new way to increase customer convenience and brand profitability – Part 2
Rising costs of acquiring new customers and underwhelming returns on advert...
PxL_ Transforming eCommerce P&Ls – Part 1
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6 min read
PxL: Transforming eCommerce P&Ls – Part 1
What it means Global eCommerce companies are facing challenges in sustainab...
The Coming of Inbox Commerce – Part 1
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4 min read
Inbox Commerce: The new way to increase customer convenience and brand profitability
Digital marketing is at a stalemate: its most popular instruments—paid ad...
ProfitXL_ Selling A System_Part 2
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6 min read
ProfitXL: Selling A System – Part 2
The previous part covered the five themes that ProfitXL’s SHUVAM framewor...
ProfitXL_ Selling A System_Part 1
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5 min read
ProfitXL: Selling A System – Part 1
Overview I had previously written about ProfitXL: Supersize Profits with th...
The ultimate marketing tool_ marketing emails infused with social media insights
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4 min read
The ultimate marketing tool: Marketing emails infused with social media insights
Where does email marketing stand in the age of Facebook, Twitter, Instagram...
Beyond the inbox: How emails can drive higher revenue in omnichannel marketing
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4 min read
Beyond the inbox: How emails can drive higher revenue in omnichannel marketing
An omnichannel marketing strategy seeks to provide a consistent, high-value...
Unveiling Inbox Commerce: Redefining the way the world shops online (Part 1)
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4 min read
Unveiling Inbox Commerce: Redefining the way the world shops online (Part 1)
Over the past few months, the buzz has been chiefly about Generative AI and...
The Coming of Inbox Commerce - Part 2
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4 min read
The Coming of Inbox Commerce –
Part 2
In the first part of this series, we discussed Inbox Commerce and its impor...
The Coming of Inbox Commerce_Part 1
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3 min read
The Coming of Inbox Commerce – Part 1
Over the past few months, there has been considerable talk about the potent...
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