Dynamic segmentation - Right content. Right audience. Right time
Track user interactions in real-time to create personalized user journeys and drive maximum conversions. Leverage dynamic segmentation to build contextual experiences tailored to each user's unique needs.
Use rich behavioral data at hand to create dynamic customer segments
Define rules and create journeys to showcase specific content to specific segments
Easily craft memorable 1:1 website customer experiences at scale
Build dynamic segments by tracking user interaction in real-time to craft contextual, personalized user journeys
Build a solid foundation on data
Data is the bedrock of your personalization strategy. Track real-time customer behavior and interactions on your website, geolocation data, day, and time of the day to build a solid unified customer view of each user. This data gets enriched each time a customer interacts with your website
Build complex segmentation and targeting rules
Work with limited data of anonymous visitors by using real-time behavior to create dynamic segments that keep evolving based on each interaction on their journey. Define rules that place customers in multiple segments to direct them along their respective conversion journeys
Predict the next action of each customer
Understand your customers in real-time to predict their next, most likely course of action. Guide them towards completing that action by customizing their journey based on the rules defined and journeys created by you
