Raman’s AI engine, helps uplift Thomas Cook's email open rates by 4.35X
Increase in email open rate with the help fo Raman's predictive segments
Increase in email click rate with the help of Raman's predictive segments
Company: Thomas Cook Ltd. is an Indian travel agency, headquartered in Mumbai, India. It offers a range of travel services including Foreign Exchange, International and Domestic Holidays, Visa, Passport, Travel Insurance and MICE.
Low efficiency and engagement on their primary revenue-generating channel: Email
Raman optimized Thomas Cook India’s regular campaign segments via his predictive segments feature
He used cutting edge technologies like automated pattern learning, propensity scoring models, historical churn behavior and analyzed business, campaign, engagement data to predict future customer behavior