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EaseMyTrip boosts push notification delivery rates by over 40% with Smart Push

Key Results
Over 40%
Enhancement in App Push Notification Delivery Rate
Company:
EaseMyTrip is an Indian online travel company founded in 2008 by headquartered in New Delhi,
Industry:
Travel
Location:
India
Category:
Redundancy, Opt-in, Real-Time Data
Solution Used:
Customer Engagement, Personalization

Challenges

  • Low App Push Notification delivery rates
  • Lack of an effective App Push Notification strategy
  • High Uninstall rates

 

Netcore Smartech’s Strategy

Netcore Smartech Smart Push’s 4 stage mechanism surgically strikes each drain on delivery rates and boosts the app push notification delivery rates.

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