Netcore helps Gulf News streamline their newsletters to increase deliverability & conversion, as well as improve advertisers’ ROI

Challenges:

• Provide a user-friendly newsletter editor to the editorial and marketing teams
• Eliminate the need for coding or HTML knowledge for emailing the newsletter
• Increase the email deliverability of the newsletter to enhance user conversion

Primary challenges

Gulf News needed an easy-to-use editor to create and send daily/weekly newsletters in an automated format. They also wanted to improve their inboxing and reduce emails ending up in the spam folder.

Solution:

Gulf News consulted Netcore to create a no-code DIY editor that converted HTML templates into drag-and-drop style templates to produce multiple, automated newsletters quickly.

With the Netcore editor the most recent and popular articles were automatically fetched from the Gulf News website’s feed and placed into the respective templates with just a few clicks. It saved time and effort. 

Netcore monitored the traction, segmented the user base, and guided Gulf News on targeting active users vs. other users. Targeting the most active users first boosted inboxing.

Additionally, using Netcore’s CEE solution, Gulf News could offer a separate platform for their sponsored content advertisers, and it became a selling point for their marketing team.