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Company:
Axis Bank is India’s 3rd largest private sector bank with 4750+ domestic branches. The bank offers a wide spectrum of financial services to customer segments spanning large and mid-corporates, micro, small, and medium enterprises, agriculture, and retail businesses.
Industry: Banking
Location: India
Category: Email
Solution used: Netcore Cloud’s Email
Challenges:
The brand needed better visibility in customer inboxes. Their emails were also losing out on attention and getting low engagement rates.
The primary challenges were:
Solution:
To improve Axis bank’s customer engagement and increase their marketing email’s open and click rates, Netcore devised and implemented these four key strategies:
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