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Truecaller’s email series, delivered through Netcore, witnessed 47% engagement and increased adoption of their improved iOS App

Truecaller’s email series, delivered through Netcore, witnessed 47% engagement and increased adoption of their improved iOS App

Key Results
47%
Engagement across the email series

Company:                                                                                                                  

Truecaller, a Swedish company founded in 2009 in Sweden, is the leading global platform for verifying contacts and blocking unwanted calls and messages. They build trust in communication and enable relevant conversations that help businesses connect efficiently with their customers.

Industry: IT

Location: Sweden

Category: Email

Solution used: Email API

Challenges: 

  • Effectively communicate the new improvements to the App
  • Prompt existing users to update their iOS App version
  • Increase adoption of the improved App by the new iOS users

 

Solution:

Netcore provided an expert review of the existing sending practices, email program, and data quality. Truecaller also consulted Netcore to implement the latest trends in email technology, strategy, and content planning. 

  • Offer email deliverability expertise

Improve the inbox placement rate by identifying the right data set and reaching out to the users when they are most likely to engage with their email.

  • Deploy the new state-of-the-art email API

Leverage the user-friendly email engagement platform to optimize the performance and consistently monitor results to enhance gains.

  • Offer quality enhancement consultancy

Adopt the latest email marketing trends across various campaign components to enhance the quality of user communication.

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