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Netcore Product Experience Platform helps Gradeup achieve significant growth in feature adoption, course completion and user engagement

Company:
Gradeup is India’s largest exam preparation destination, to help students prepare actively for various exams and score better
Industry:
Ed-tech
Location:
India
Category:
Building great user experiences
Solution Used:
Netcore Product Experience Platform

 

 

Challenges

 

  • Faced low feature adoption for ‘start free trial‘ feature
  • Low visibility on feedback from non-subscribed users
  • Quick links for different pages of an exam category were not customized for each user
  • Unable to display different promotional banners for each cohort of users
  • Onboarding issues due to difficulty in surfacing specific , relevant onboarding videos and quizzes
  • Lower course completion rates

Netcore’s Strategy

 

Netcore No-code Product Experience Platform is helping Gradeup through:

  • Deployment of various animations on the ‘start free trial’ feature
  • Surfaced the questionnaire to the specific cohort of users and nudged them to respond at relevant points in the user journey
  • Personalized the quick links for pages based on the exam they have chosen and highlighted the links with spotlight
  • Surfaced specific discount banner for specific exam category and users at certain points in the user journey
  • Surfaced the right onboarding video and quiz to its users with the help of specific video id and quiz id
  • Nudged users to complete the course onboarding video by surfacing the video at various points in the user journey
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