Netcore’s AI-led personalized product recommendations help top women’s fashion e-tailer, Zivame uplift marketing ROI by 7.5X

Key results
Uplift in Marketing ROI
Increase in CTR on Product
Display Page via Netcore’s personalized widgets
Increase in CTR on Personalized
Product Boutique Page via Netcore’s personalized widgets
Zivame is an Indian online lingerie store that enables customers to browse items by category, brand, color and size.
Personalized product recommendations
Solution Used:
Netcore personalization


  • Availability of a wide range of products in their catalog made product discovery a challenge as customers were viewing the same products on each visit to the website
  • Absence of relevant personalized recommendations meant they had a difficulty in providing product recommendations based on user behavior and influence purchase
  • Customers visiting website would often drop-off on not finding the most relevant productsleading to a high bounce rate

Netcore Strategy

Netcore’s AI-led Personalized Product Recommendations are helping Zivame’s e-commerce platform through:

  • Designing & deploying personalized widgets on different web pages across the customer journey: Product Display Page, Personalized Product Boutique Page
  • Deployment of AI engine, Raman and Neural Networks: To understand customers in real-time and show them personalized recommendations based on what they are most likely to purchase
  • Created a Personalized Product Boutique Page that showcases only products that the customer is most likely to purchase based on customer data
  • De-duplicate products across the website: To ensure that the same product wouldn’t be displayed multiple times on a webpage
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