Flower delivery brand, FlowerChimp achieves 91% higher revenue using Netcore Cloud’s Customer Engagement platform

Key Results

91%

Uplift in revenue

174%

Uplift in marketing ROI

Company: FlowerChimp is based in Kuala Lumpur and caters to orders all over the world

https://www.flowerchimp.com/

Industry: Gifting

Location: Malaysia

Category: Customer Engagement

Solutions Used: Customer Engagement

Challenges:

Manual campaign design: No easy way to design HTML templates and setup campaigns
Challenges in targeting: Unable to apply a targeted approach due to lack of segmentation
Capturing customer attention: Limited customer attention towards promotional communications sent
Targeting: Lack of proper targeting and retargeting strategies

The Netcore Cloud Strategy:

The Netcore Cloud AI-powered Customer Engagement platform helped FlowerChimp with:

Send time optimization: Raman analyzed customers’ historic interactions and identified the best times to send communications. A dash of personalization was also used to enhance open rates.
Email enhancements: BIMI and countdown timers meant emails looked authentic and countdown timers were used to make discounts time based and to bring engagement to emails.
Automated journeys: Automated journeys with different workflows captured customer interest at different stages and triggered the appropriate communication channel to capture customer interest.
More purchases: All of this and more tactics such as A/B testing resulted in higher engagement across the web and across emails, leading to more purchases.

"Netcore Cloud's features such as STO and SLO allowed us to reach the customer at the right time when they were more likely to engage with emails. It also helped curate the best subject lines to gain maximum attention. Netcore's automated journeys helped us retarget customers at every step."

Amol Kale

Amol Kale, Head of Marketing

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