Manual email scheduling : Scheduling manual meant that not everyone got it at the best times and many emails were left unopened
Showing catalog in notifications : Simple notifications didn’t do enough justice to showcase IGP’s vast catalog
Customers forgot special occasions : Customers had a tendency to forget special occasions and end up trying to buy gifts at the last moment
Netcore Cloud’s Strategy :
Netcore Cloud’s AI-powered customer engagement helped IGP by :
Segmentation and Journeys : Advanced segments based on past engagement and split journeys were created to optimally reach both active and inactive customers.
In-app messages : In-app messages were deployed to display discounts and occasion-based offers to boost conversions in in-app purchases.
App push notifications : Netcore helped send targeted notifications to IGPapp users about discounts with split journeys that helped with conversions and adoption. Festive special rich media APNs were used during the festive season.
WhatsApp carousel: They decided to use WhatsApp Carousel. In a single message they could show multiple products with dedicated CTA for each.
"With Netcore CE, we were able to see a great lift in our engagement rates while optimizing the overall frequency of communication. This also led to a 100% increase in conversions. The constant support and insights extended by their Customer Success team has been pivotal in achieving this success.
During festival cycles, brands are vying to break through the clutter of messages to get customer interactions. Advanced features helped us to do the same with a very
user-friendly setup.
The on the fly creation of innovative App push notifications using Netcore’s CE platform really helped in promoting limited duration offers to increase last mile clicks & conversions."
Vrinda Aggarwal, VP - Marketing at
"We are delighted with the 24X ROI IGP achieved in our recent Mother's Day WhatsApp carousel campaign, expertly managed with Netcore's consultation. Their platform and support team facilitated the campaign's execution and monitoring, helping us maximize our reach and business impact."
