Gifting store IGP achieves 47% campaign uplift and 2x conversions using Netcore Cloud’s Customer Engagement

Key Results
Increase in campaign conversions
Uplift in campaign click rates

Company : IGP is world’s 10th largest D2C platform for occasions and celebrations


Industry : D2C, Gifting

Location : India

Category : Customer Engagement

Solutions Used : Customer Engagement

Challenges :

  • Manual email scheduling : Scheduling manual meant that not everyone got it at the best times and many emails were left unopened
  • Showing catalog in notifications : Simple notifications didn’t do enough justice to showcase IGP’s vast catalog
  • Customers forgot special occasions : Customers had a tendency to forget special occasions and end up trying to buy gifts at the last moment


Netcore Cloud’s Strategy :

Netcore Cloud’s AI-powered customer engagement helped IGP by : 

  • Segmentation and Journeys : Advanced segments based on past engagement and split journeys were created to optimally reach both active and inactive customers.
  • In-app messages : In-app messages were deployed to display discounts and occasion-based offers to boost conversions in in-app purchases.
  • App push notifications : Netcore helped send targeted notifications to IGPapp users about discounts with split journeys that helped with conversions and adoption.
Unlock unmatched customer experiences,
get started now
Let us show you what's possible with Netcore.