Fintech company Indodana achieves 20% uplift in MAU using Netcore Cloud’s Customer Engagement platform

Key Results

100%

Uplift in email open rate

20%

Increase in MAUs

Company: Indodana is a leading Indonesian financial technology company that operates a credit marketplace for peer-to-peer loans.

https://www.indodana.id/

Industry: Fintech

Location: Indonesia

Category: Customer Engagement

Solutions Used: Customer Engagement

Challenges:

Manual emails: Without automation, subscribers received too many emails
Low open and click rates: Email and APN recipients were most responsive only when they first subscribed, after which interest level declined.
Low MAUs: Different users exhibited different behavior and some segments were dormant for a long time.

Netcore Cloud’s Strategy:

Netcore Cloud’s AI-powered customer engagement helped Indodana by:

Segmentation and Journeys: Different segments based on past engagement were created to optimally reach both active and inactive customers.

Optimized email send times: Each email subscriber was profiled based on previous data to understand real-time behavior and optimize for best send times
App push notifications: Netcore helped send targeted discount notifications with A/B tests to Indodana app users that helped with engagement.

Netcore Cloud’s AI-powered email delivery solution has helped us deliver increased campaign and app engagement. By implementing AI-powered marketing automation along with segmentation, we were able to send the right messaging to the right users. We saw results like 100% uplift in email open rates, 50% uplift in click rates, and a significant increase in-app engagement, conversion, and business value.

Andreas Parry L, Head of Marketing Technology

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