Education brand Apollo English achieves 3X higher conversions using Netcore Cloud’s Customer Engagement

Key Results

3X

Higher conversions for banner visits

2X

More time spent by visitors

Company: Apollo English is an education brand that helps young Vietnamese people learn the English language

https://apollo.edu.vn/teach/

Industry: Education

Location: Vietnam

Category: Customer Engagement

Solutions Used: Customer Engagement

Challenges:

Lack of scheduling and proper email management meant emails deliveries were frequently delayed
Lack of an omnichannel platform meant they couldn’t maximize their reach among their target audience
Lack of re-engagement mediums to offer discounts and messages also resulted in high churn and low conversion rates on the website

Netcore Cloud’s Strategy:

Netcore Cloud’s AI-powered customer engagement helped Apollo English with:

Web push notifications: Web push notifications were used to engage visitors who were no longer on the Apollo website.

Personalized traffic banners: Personalized web messages were displayed to redirect visitors to relevant courses

Capturing leads effectively: An automated lead form helped prevent churn by capturing interest at the right time.

More engagement: All of this resulted in higher engagement on the website through banners, push notifications, and on emails leading to more course enrolments.

I think there are still many more features of Netcore cloud that we can utilize to enhance our service. Currently, it has helped us improve the performance of lead generation and conversion. The volume of lead generation from our website improved significantly both from users experiencing the website and exited users. The pop-up banners worked well and kept a lot of users from exiting our site. Also, the web push notification worked to call anonymous users back to our website for a new session. Netcore has shown its impact on our top sale funnel.

Dan

Dan, Brand Activation Manager

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