Indodax achieves 158% uplift in email open rates using Netcore Cloud's AI-powered email delivery

Key Results:

158%

Uplift in email open rates

82%

Uplift in email click rates

Company: Indodax is Indonesia’s largest crypto asset marketplace and they use blockchain. They have been serving Indonesia and South East Asia since 2014.

https://indodax.com/en/

Industry: Cryptocurrency

Location: Indonesia

Category: AI Engine – Raman, email

Solutions Used: Netcore AI engine Raman, email

Challenges:

Low customer engagement on email: Low open rates on emails meant customers weren’t opening most of the sent emails
Reaching potential customers at the right time: Manually sent email campaigns had low engagement and the lack of an AI-powered email delivery system meant that humans had to guess when to send emails

Netcore Cloud’s Strategy:

Netcore Cloud’s AI-led email delivery solution helped Indodax by:

Deploying our AI engine, Raman with STO: Profiling each email subscriber based on previous data to understand behavior in real-time across multiple touchpoints
Personalized campaigns to improve engagement: Sending different audiences the right emails at optimized times when they would most likely open

Netcore Cloud’s AI-powered email delivery solution has helped us deliver increased open rates and click through rates throughout our email campaigns. By implementing AI powered emails, we were able to send the right emails at the right time to each recipient. We saw results like a 158% uplift in email open rates within just 60 days.

oscar

Oscar Darmawan, CEO

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