Global Fashion Brand, ONLY Achieved 14X ROI From Customer Engagement and AI-led Personalization Suite

Challenges:

• Product discovery challenge

  With over tens of thousands of products in various styles, helping customers discover products they love was a challenge.

• Low customer engagement on website

  Low user engagement on the website caused customers to leave the website without making a purchase. This resulted in high bounce rates and low conversion rates.

• Lack of personalized product recommendations

  The unavailability of an AI-powered product recommendation engine made it difficult to curate personalized experiences for each user.

• Low conversion rate

  The absence of relevant personalized recommendations negatively impacted the conversion rate.

Netcore Cloud’s strategy:

Netcore’s AI-led Customer Engagement and Personalization solution helped ‘ONLY’ by:

• Ramping up customer engagement across multiple channels

  Automated campaigns triggered to engage with the right customer at the right time across touchpoints like – Website, Emails, Web Messages, and Web Push Notifications

• Deployment of our AI engine, Raman and Neural Networks

  To understand customers in real-time and show them personalized product recommendations based on what is most likely to be bought

• Designing and deploying personalized widgets

  AI-led personalized product recommendation widgets were deployed across the customer journey