Global Fashion Brand, ONLY Achieved 14X ROI From Customer Engagement and AI-led Personalization Suite

Global Fashion Brand, ONLY Achieved 14X ROI From Customer Engagement and AI-led Personalization Suite

Key Results
Marketing ROI Generated
Contribution to total revenue
107% Up Arrow Green
Increase in add-to-cart rate on PLP
68% Up Arrow Green
Increase in purchase rate on PLP


Company: ONLY is a leading international fashion brand for young women, with more than 4500 stores worldwide.

Industry:  Ecommerce

Location: Global

Category: Personalized product recommendations, Customer Engagement, AI Engine- Raman

Solution used:  Netcore Personalization, Customer Engagement


  • Product discovery challenge

    With over tens of thousands of products in various styles, helping customers discover products they love was a challenge.

  • Low customer engagement on website

    Low user engagement on the website caused customers to leave the website without making a purchase. This resulted in high bounce rates and low conversion rates.

  • Lack of personalized product recommendations

    The unavailability of an AI-powered product recommendation engine made it difficult to curate personalized experiences for each user.

  • Low conversion rate

    The absence of relevant personalized recommendations negatively impacted the conversion rate.


Netcore Cloud’s strategy:

Netcore’s AI-led Customer Engagement and Personalization solution helped ‘ONLY’ by:

  • Ramping up customer engagement across multiple channels

    Automated campaigns triggered to engage with the right customer at the right time across touchpoints like – Website, Emails, Web Messages, and Web Push Notifications

  • Deployment of our AI engine, Raman and Neural Networks

    To understand customers in real-time and show them personalized product recommendations based on what is most likely to be bought

  • Designing and deploying personalized widgets

    AI-led personalized product recommendation widgets were deployed across the customer journey

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