Crocs India

Crocs India, a Leading Footwear Brand, achieves 42X ROI from Netcore Cloud’s Customer Engagement and Personalization Suite

Key Results
Marketing ROI Generated
Contribution to total revenue through customer engagement
Contribution to total products purchased through personalization
Increase in clickthrough rate on Product Listing Page


Company: Crocs India is a brand of unique clogs that became immensely popular among both men and women in the early 2000s.

Industry: Ecommerce

Location: Global

Category: Personalized product recommendations, Customer Engagement, AI Engine- Raman

Solution Used: Netcore Personalization, Customer Engagement



  • Low user engagement on the website – Led to customers leaving the website without purchasing. This resulted in lower conversion rates and revenues
  • Building personalized customer experiences – Showing customers the right products, messages, offers, and engagements on the right touchpoint proved to be a challenge
  • Low customer retention rate – Retaining customers and making them purchase more was a difficulty. Hence, Customer Lifetime Value was negatively impacted


Netcore Cloud’s Strategy:

Netcore Cloud’s AI-led Customer Engagement platform and Personalization solution helped Crocs India by: 


  • Ramping up customer engagement across multiple channels: Automated campaigns triggered to engage with the right customer at the right time across touchpoints like – Website, Emails, Web Messages, and Web Push Notifications
  • Deployment of our AI engine, Raman and Neural Networks: To understand customers in real-time and show them personalized product recommendations based on what is most likely to be bought
  • Designing and deploying personalized widgets: AI-led personalized product recommendation widgets were deployed across the customer journey


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