Resources

Top Indian Cosmetics Brand Uplift CTRs on Product Display Page by 51%

Key results
26%
increase in CTRs on the Home Page
51%
increase in CTRs on the Product Display Page
34%
increase in CTRs on the Product Listing Page
13%
increase in CTRs on the Personalized Boutique Page
Company:
Top Indian cosmetics brand
Industry:
Ecommerce
Location:
India
Category:
Personalized product recommendations
Solution Used:
Netcore personalization

Challenges

  • Availability of wide range of products in their catalog made product discovery a challenge
  • Inability to provide 1:1 product recommendations based on what customer is likely to buy
  • High drop-offs due to inaccurate product recommendations led to a high bounce rate

Netcore’s Strategy Netcore’s AI-led personalized product recommendation strategy helped the top Indian cosmetics brand by:

  • Designing & deploying personalized recommendation widgets – powered by User Affinity models on key webpages along the customer journey
  • Providing relevant 1:1 product recommendations on different pages to drive customers towards the purchase, with the help of our AI engine, Raman and Neural Networks
  • Using de-duplicate rules across the website to ensure that the same product wouldn’t be displayed multiple times on a page
  • Creating a Personalized Boutique Page curated with only those products that individual customers are most likely to click on or purchase
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