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How the Video-Driven E-Commerce Pioneer Increased Revenue by INR 7 Lakh in Just a Month

Key results
INR 7 Lakhs
Increase in revenue over 1 month
600
Rise in incremental orders over 1 month
7.60%
Uplift in purchase per visitor
Company:
ezmall.com is India’s premier video shopping destination committed to enrich online shopping experience through videos of latest products
Industry:
Ecommerce
Location:
India
Category:
Personalized product recommendations
Solution Used:
Netcore personalization

Challenges

  • Inability to convert website visitors into purchasing customers despite high traffic
  • Lack of predictive recommendations based on historical and real-time customer behavior
  • Showcasing the right products to the right customers at the right time

Netcore’s Strategy

Netcore’s AI-powered personalization and recommendation engine allowed EZMall to:

  • Lay the foundation for 1:1 personalization using the clickstream data and current context of every website visitor
  • Offer a reordered listing on the Product Listing Page in the order of products “most likely” to “least likely” to purchase based on relevance to individual customers
  • Increase purchases per visitor through the “You May Also Like” personalized recommendation widget right under the main product image
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