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Crocs India

Crocs India, a Leading Footwear Brand, achieves 42X ROI from Netcore Cloud’s Customer Engagement and Personalization Suite

Key Results
42X
Marketing ROI Generated
33%
Contribution to total revenue through customer engagement
11.3%
Contribution to total products purchased through personalization
100%
Increase in clickthrough rate on Product Listing Page

Crocs

Company: Crocs India is a brand of unique clogs that became immensely popular among both men and women in the early 2000s.

https://shopcrocs.in/

Industry: Ecommerce

Location: Global

Category: Personalized product recommendations, Customer Engagement, AI Engine- Raman

Solution Used: Netcore Personalization, Customer Engagement

 

Challenges:

  • Low user engagement on the website – Led to customers leaving the website without purchasing. This resulted in lower conversion rates and revenues
  • Building personalized customer experiences – Showing customers the right products, messages, offers, and engagements on the right touchpoint proved to be a challenge
  • Low customer retention rate – Retaining customers and making them purchase more was a difficulty. Hence, Customer Lifetime Value was negatively impacted

 

Netcore Cloud’s Strategy:

Netcore Cloud’s AI-led Customer Engagement platform and Personalization solution helped Crocs India by: 

 

  • Ramping up customer engagement across multiple channels: Automated campaigns triggered to engage with the right customer at the right time across touchpoints like – Website, Emails, Web Messages, and Web Push Notifications
  • Deployment of our AI engine, Raman and Neural Networks: To understand customers in real-time and show them personalized product recommendations based on what is most likely to be bought
  • Designing and deploying personalized widgets: AI-led personalized product recommendation widgets were deployed across the customer journey

 

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