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William Penn

William Penn achieves 10.68X ROI with Netcore Cloud’s AI-powered Personalization and Customer Engagement Suite

Key Results
14%
Contribution to overall revenue generated
10.68X
ROI in terms of investment made to Netcore
12.59%
Contribution to the total products purchased
16.82%
Contribution to the total products added to cart

Company: William Penn is a multi-brand lifestyle-driven retailer offering fine writing instruments.

https://www.williampenn.net/

Industry: Ecommerce

Location: India

Category: Personalization

Solution Used: Personalization, Raman

Challenges:

William Penn struggled with product discovery and low conversions on its ecommerce store. Customer engagement on the website remained low, translating into low sales and revenue. Netcore took up the challenge to increase conversion rates on their website.

 

Netcore Cloud’s Strategy:

Netcore’s AI-led personalized product recommendation strategy helped William Penn by:

  • Deployment of AI engine, Raman and Neural Networks: To understand customers in real-time and show them personalized recommendations based on what they are most likely to purchase.
  • AI-led personalized widgets: Deployed across different stages of the customer journey on the website, i.e., Product Listing Page and Product Display Page.
  • Data-backed automated customer journeys: Deployed automated journeys to increase engagement and reduce customer drop-offs.

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