William Penn achieves 10.68X ROI with Netcore Cloud’s AI-powered Personalization and Customer Engagement Suite

Key Results

14%

Contribution to overall revenue generated

10.68X

ROI in terms of investment made to Netcore

12.59%

Contribution to the total products purchased

16.82%

Contribution to the total products added to cart

Company: William Penn is a multi-brand lifestyle-driven retailer offering fine writing instruments.

https://www.williampenn.net/

Industry: Ecommerce

Location: India

Category: Personalization

Solution Used: Personalization, Raman

Challenges:

William Penn wanted to improve product discovery and conversions on its ecommerce store. The marketing team wanted to increase customer engagement by exploring AI-driven innovation and make it easier for its customers to discover products they loved. They partnered with Netcore to increase conversion rates on their website and grow the overall revenue.

Netcore Cloud’s Strategy:

Netcore partnered with William Penn and helped them achieve their objectives with its AI-led personalized product recommendation strategy:

Deployment of AI engine, Raman, and Neural Networks: To understand customers in real-time and show them personalized recommendations based on what they are most likely to purchase.
AI-led personalized widgets: Deployed across different stages of the customer journey on the website, i.e., Product Listing Page and Product Display Page.
Data-backed automated customer journeys: Deployed to increase engagement and reduce customer drop-offs.

“At William Penn, we continuously strive to offer superior customer experience for our customers. Netcore Cloud's AI-led personalization and customer engagement suite enabled us to discover our customer preferences and personalize their experiences in real-time using recommendation widgets across the website. I am very happy to share that William Penn witnessed a 14% contribution in the overall revenue generated with a 10X ROI within fifteen months’ time of using Netcore for personalization and automation. If you are an e-commerce business, I would definitely recommend using Netcore Cloud."

William Penn testimonial

Anupama Bharadwaj, Head of Digital Marketing

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