Woodland, an outdoor footwear brand, achieves 14X ROI from Netcore Cloud’s Personalization suite

Leading brands boosted their growth with Netcore
Marketing ROI generated
Contribution to total revenue
Increase in purchase rate on PLP
Increase in add-to-cart rate on PLP

Company: Woodland is a global brand of outdoor footwear known for its rugged and durable products.


Industry: Ecommerce

Location: India

Category: Personalized product recommendations, AI Engine- Raman

Solution Used: Netcore Personalization


  • Product Discovery Challenge: Availability of a wide range of products in their catalog made product discovery a challenge. 
  • Low customer engagement on the website:Low engagement on the website led to customers dropping off without purchasing products.
  • Lack of personalization:Unavailability of an AI-powered product recommendation engine made it difficult to showcase relevant products to customers.
  • Losing the interest of the customer:To avoid having the ‘one size fits all’ concept – the challenge was to curate a personalized experience by showing the right customer the right choices of products.

Netcore Cloud’s Strategy:

Netcore Cloud’s AI-led Customer Engagement and Personalization solution helped ‘Woodland’ by:

  • Deploying our AI engine, Raman and Neural Networks: To understand customers in real-time and show them personalized product recommendations based on what is most likely to be bought
  • Designing and deploying personalized widgets: AI-led personalized product recommendation widgets were deployed across the customer journey including Product Listing Page, Product Display Page, Personalized Product Boutique, and Exit Intent Pop-up

Deploying exit intent popups to improve customer engagement:To ensure customers on the verge of exiting the website also remain engaged. Personalized recommendations were sent in the form of exit-intent popups

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