Netcore Cloud Martech & CE Glossary
Your one-stop guide to essential marketing and customer engagement terms—clear and concise.
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1:1 Personalization
1:1 Personalization is the practice of customizing content, product recommendations, and messaging for each individual user based on their unique…
Read More →A
A/B Testing Meaning
A/B testing, also known as split testing, is a method of comparing two versions of a webpage, email, or campaign…
Read More →Affinity Segmentation
Affinity Segmentation groups users based on shared interests, behaviors, or product affinities, allowing marketers to create more relevant and engaging…
Read More →App Engagement Meaning
App engagement refers to how actively users interact with an application over time. For example, frequent logins, completed actions, or…
Read More →Average Open Rate Meaning
Average open rate is the percentage of recipients who open an email campaign. It is calculated by dividing the number…
Read More →Average Order Value (AOV)
Definition: Average Order Value (AOV) is an ecommerce metric that calculates the average amount spent each time a customer places…
Read More →B
Behavioral Analytics Meaning
Behavioral analytics involves studying user actions, such as clicks, navigation paths, or purchase behavior, to gain insights into their preferences…
Read More →Behavioral Trigger
A behavioral trigger is an automated marketing action that’s activated based on user behavior, such as page visits, product views,…
Read More →C
Cart Abandonment
Cart abandonment occurs when a customer adds items to their shopping cart but exits the site without completing the purchase.…
Read More →Catalogue Enrichment
Catalogue Enrichment is the process of enhancing product listings with detailed descriptions, attributes, tags, images, and metadata to improve search,…
Read More →Churn Rate Meaning
Churn rate means measuring the rate at which customers or subscribers stop doing business with a company over a specific…
Read More →Cohort Analysis Meaning
Cohort analysis is a method of segmenting data into groups, or cohorts, that share common characteristics or experiences within a…
Read More →Conversion Funnel Meaning
A conversion funnel represents the steps a user takes from initial interaction with a brand to completing a desired action,…
Read More →Cross-Channel Personalization
Cross-Channel Personalization delivers unified, consistent customer experiences across multiple channels such as email, push notifications, SMS, web, and WhatsApp. Example:…
Read More →Customer Acquisition Cost (CAC) Meaning
Customer Acquisition Cost (CAC) is the expense a company incurs to gain a new customer56. It encompasses all costs associated…
Read More →Customer Intent Prediction
Definition: Customer Intent Prediction involves using data analytics and machine learning to anticipate a customer's future actions, such as making…
Read More →Customer Lifetime Value (CLTV) Meaning
Customer Lifetime Value (CLV or CLTV) is a metric that estimates the total net profit a company can expect to…
Read More →Customer Segmentation Meaning
Customer segmentation is the process of dividing customers into groups based on shared characteristics like demographics, behavior, or preferences. For…
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Dormant User
A dormant user is a customer or visitor who was previously active on a digital platform but has since stopped…
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Email Deliverability Meaning
Email deliverability refers to the ability of an email to reach the recipient’s inbox without being marked as spam. High…
Read More →Engagement Rate
Definition: Engagement Rate is a key performance metric that measures how actively users interact with a brand’s content. It reflects…
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High-Intent Visitors
High-intent visitors are users who demonstrate strong purchase intent based on their behaviors, such as viewing multiple product pages, adding…
Read More →Hyper-Personalization
Hyper-personalization is the use of AI, machine learning, and real-time data to deliver highly individualized customer experiences across marketing touchpoints.…
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In-App Nudges
In-app nudges are subtle prompts or messages within a mobile or web app that guide users toward specific actions like…
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Lead Activation
Lead activation refers to the process of converting a newly acquired lead into an actively engaged user or customer by…
Read More →Lead Scoring Meaning
Lead scoring is a method of ranking prospects based on their likelihood to convert into paying customers. For example, assigning…
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Marketing Automation Meaning
Marketing automation refers to the use of software platforms and technologies to streamline, automate, and measure marketing tasks and workflows.…
Read More →Marketing ROI Meaning
Marketing ROI (Return on Investment) measures the effectiveness of marketing efforts in generating revenue. For example, spending $1,000 on a…
Read More →MAU / DAU
MAU (Monthly Active Users) and DAU (Daily Active Users) are engagement metrics that measure the number of unique users who…
Read More →Merchandising Triggers
Merchandising triggers are automated actions that adjust product displays, offers, or categories on a website or app based on user…
Read More →Multichannel Marketing Meaning
Multichannel marketing refers to engaging customers through multiple channels, such as email, SMS, social media, and push notifications, while maintaining…
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Offline Attribution
Offline Attribution refers to measuring the impact of digital campaigns on offline actions such as in-store visits, phone orders, or…
Read More →Omnichannel Marketing Meaning
Omnichannel marketing is an approach that ensures a seamless and consistent customer experience across multiple channels, both online and offline.…
Read More →One-Time Shoppers
One-time shoppers are customers who make a single purchase and never return for subsequent transactions. They often represent missed opportunities…
Read More →Order Value
Order Value refers to the total monetary worth of a single purchase made by a customer on an ecommerce platform. …
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Personalization at Scale Meaning
Personalization at scale refers to delivering customized experiences to a large audience using automation and AI. For example, recommending products…
Read More →Predictive Analytics Meaning
Predictive analytics involves using historical data and machine learning algorithms to predict future outcomes. It helps businesses make informed decisions,…
Read More →Predictive Segmentation
Predictive Segmentation uses machine learning models to group customers based on their predicted future behaviors—such as likelihood to convert, churn,…
Read More →Preferred Channels
Preferred channels refer to the communication platforms a user most often engages with or responds to—such as email, SMS, WhatsApp,…
Read More →Propensity Modeling
Propensity Modeling uses statistical techniques and machine learning to predict the likelihood of a customer taking a specific action—such as…
Read More →R
Repeat Purchase Rate
Definition: Repeat Purchase Rate (RPR) measures the percentage of customers who return to make additional purchases after their initial transaction.…
Read More →Retargeting Meaning
Retargeting is the process of re-engaging users who previously interacted with your website or app but didn’t convert. For example,…
Read More →Retention Rate Meaning
Retention rate is a metric that measures the percentage of individuals or customers who remain with a business, product, or…
Read More →RFM Segmentation
RFM Segmentation groups customers based on their Recency, Frequency, and Monetary value to determine which segments are most likely to…
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Search Personalization
Search Personalization customizes the search results displayed on a website or app based on the user’s past behavior, preferences, and…
Read More →Segment of One
A Segment of One refers to the strategy of treating each individual customer as their own unique market segment. This…
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User Experience
User Experience (UX) refers to how users perceive and interact with a digital product, platform, or brand. A seamless UX…
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WhatsApp Commerce
WhatsApp Commerce enables businesses to drive product discovery, engagement, and transactions directly within WhatsApp, turning it into a conversational storefront. …
Read More →Winback Campaign
A winback campaign is a targeted marketing initiative designed to re-engage inactive or lapsed customers and encourage them to return…
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