The COVID-19 pandemic changed the retail landscape and became the catalyst for the e-commerce boom. However, now – about three years later, businesses are cautiously operating offline stores as well, and customers also use traditional retail outlets. This, interestingly, has not diminished people’s dependence on ecommerce. Instead, customers now expect a fully integrated online and offline shopping experience.
We have created this report to help you better understand the recent transformations that ecommerce and traditional retail underwent and prepare for the upcoming holiday season. Discover the tactics and strategies that global business leaders would deploy to effectively engage with their customers and leverage our recommendations to make the most of your sales this holiday season.
