Chat GPT is the new ‘go to’ source for everyone’s questions. The answers aren’t half-bad, either. Given that the AI tool has access to all the knowledge on the internet (till around September 2021), it usually knows what it’s talking about, as long as you’re asking the right questions.
So, Rajesh Jain, founder and Group MD of Netcore, decided to put ChatGPT to the test. He is also the author of the blog ‘Email Shops Can Transform eCommerce,’ on which this three-part article series is based.
In this final part, we share interesting excerpts from Rajesh’s conversation with ChatGPT on Email Shops. We’ve already introduced the concept of Email Shops in Part 2 and suggest you have a look at it first.
Now let’s delve into the extract – it makes for a very interesting read!
I want to create a solution I call ‘Email Shops’ — using AMP in email to do the full eCommerce lifecycle within email. How can AMP help at every stage of the customer journey for an eCommerce brand?
‘Email Shops’ is an innovative concept that leverages AMP (Accelerated Mobile Pages) in email to create an interactive and engaging eCommerce experience within email clients. AMP can assist at every stage of the customer journey. Here’s how:
Awareness: AMP emails can include interactive content such as image carousels, videos, and animations to showcase products or services.
Consideration: With AMP, you can embed product details, customer reviews, and even comparison charts directly inside the email.
Conversion: AMP enables customers to add items to their cart, select product options (e.g., size, color), and complete the purchase with integrated payment options, within the email itself.
Retention: AMP emails can be used to send personalized offers, product recommendations, and loyalty rewards based on customers’ past interactions or preferences.
Advocacy: Encourage customers to share their experiences through embedded social sharing buttons in AMP emails and prompt them to write product reviews.
Support: AMP emails can include interactive forms, FAQ sections, or even live chat widgets, allowing customers to get assistance without leaving the email.
What are the hurdles in the creation and usage of Email Shops by eCommerce brands?
Email client compatibility: Not all email clients support AMP emails, which means some recipients may not be able to experience the full functionality of Email Shops. AMP emails must have a fallback HTML version to maintain a consistent experience across different email clients.
Security concerns: Embedding sensitive actions like payments and authentication within an email can raise security concerns for customers. Brands must adhere to industry-standard security practices.
Load times and performance: While AMP is designed to be fast-loading, heavy use of interactive elements and rich media can slow down email loading times. Brands must optimize email content for quick load times.
Maintaining consistency: Brands need to ensure their Email Shops maintain a consistent look and feel with their main website, mobile app, or other customer touchpoints. This can be challenging, given the limitations and unique features of AMP emails.
Analytics and tracking: Tracking user interactions in AMP emails can be more complex than in traditional emails. Brands must accurately measure the performance of their Email Shops with metrics like engagement, conversion, and revenue.
Legal and compliance issues: Brands must adhere to various privacy and data protection regulations, such as GDPR or CCPA, when they collect, store, and use customer data in Email Shops.
Despite these challenges, Email Shops have the potential to revolutionize the eCommerce experience within emails.
As an email service provider, how can I popularize Email Shops?
Educate clients: Create educational resources like blog posts, webinars, or case studies showcasing the benefits of Email Shops. Explain how AMP emails can help with customer engagement, conversion rates, and retention.
Offer specialized services: Provide tailored solutions for Email Shops, such as AMP email templates, development services, or custom integrations with popular ecommerce platforms. Make it easy for your clients to adopt Email Shops by offering comprehensive support and guidance.
Showcase success stories: Collaborate with early adopters to create case studies or testimonials. Share real-world examples of increased engagement, conversions and revenue AMP emails have delivered.
Partner with ecommerce platforms: Forge partnerships with popular eCommerce platforms to jointly promote Email Shops. This creates a larger user base.
Promote through content marketing: Use content marketing to share valuable insights on Email Shops – best practices, tips, and industry trends. Utilize social media, guest blogging, and email marketing.
Attend industry events: Participate in conferences, trade shows, or other industry events to promote Email Shops and network with potential clients.
Offer incentives: Encourage clients to try Email Shops by offering discounts, free trials, or other incentives.
Provide ongoing support: Offer exceptional customer support and resources to help clients troubleshoot and optimize their Email Shops. This can build trust and encourage word-of-mouth promotion.
What is the business / market potential for Email Shops?
The global eCommerce market is expanding rapidly, with more businesses and consumers relying on online shopping. Email Shops can help brands stand out in a crowded marketplace and offer a unique, seamless shopping experience within the customers’ inbox.
Increasing email usage: Despite the rise of social media and messaging apps, email remains a widely used communication channel for both personal and professional purposes. Businesses can capitalize on the prevalence of email by implementing Email Shops to engage their audience.
Mobile-first approach: Email Shops that leverage AMP technology can provide a superior mobile shopping experience.
Personalization and customer engagement: Email Shops allow businesses to offer personalized content, product recommendations, and targeted promotions, increasing customer engagement and driving higher conversion rates.
Convenience: By integrating the entire eCommerce process within an email, customers can browse, compare, and purchase products without leaving their inbox.
Improved customer retention: Interactive and personalized content in Email Shops can foster long-term relationships with customers, increasing repeat purchases and customer loyalty.
Given these factors, the market potential for Email Shops is substantial.
There’s much more, of course. If you’re curious, it’s all here: Email Shops can Transform eCommerce.
As you can see, ChatGPT scoured all of the internet to make the same points Netcore has been emphasizing for the last couple of years – AMP emails are not a passing fad; they are the key to every marketing team’s future success.
50+ top-notch brands, such as MakeMyTrip, Tata-owned StarQuik, Axis Securities, and Asian Paints, across industries partner with the Netcore AI-powered email platform to roll out AMP emails and boost their ROI. We have sent more than a billion AMP emails across 200+ highly successful campaigns.
Netcore makes creating AMP emails easy. You can even design custom use cases on your own using the Netcore no-code, drag-and-drop editor in just three clicks.
Connect with us to understand how you can benefit from our expertise and experience – we send over 20 billion emails a month on behalf of 6500+ businesses across 40 countries.
This is the third and final part of a series of articles comprising excerpts from the blog “Email Shops Can Transform eCommerce” by Rajesh Jain. He is the founder and Group MD of Netcore, a bootstrapped SaaS company that helps brands create outstanding AI-powered customer experiences at every touchpoint.