Asian Paints increases lead generation by 400% with Netcore AMP emails

Asian Paints increases lead generation by 400% with Netcore AMP emails

Key Results
More appointment bookings through AMP emails


Since 1967, Asian Paints has consistently been the market leader in India. The brand also has a powerful presence in the home improvement/décor and health/hygiene segments. Asian Paints recently introduced lighting, furnishing, and furniture as part of their portfolio.

Industry: Paint & Decor

Location: India

Category: Email

Solution used: AMP


Asian Paints offers home makeover services, and their objective has been to get more people to book appointments. Their earlier emails redirected customers to a form on the website to make the booking. This led to user drop-offs during the transition and resulted in significant loss of leads.  

Primary challenges:

  • Drive bookings for home makeover services
  • Prevent lead drop-offs in transition


As guided by Netcore, Asian Paints created an AMP email that featured an appointment form within it. The form had details already filled in, and users just had to click the “Book an Appointment” button to get a call to schedule home services. 

  • The email template had a built-in booking form to avoid website redirects.
  • Pre-filled information saved users time and made response easier.
  • The added convenience increased the chances of appointment bookings.
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