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Company
Since 1967, Asian Paints has consistently been the market leader in India. The brand also has a powerful presence in the home improvement/décor and health/hygiene segments. Asian Paints recently introduced lighting, furnishing, and furniture as part of their portfolio.
Industry: Paint & Decor
Location: India
Category: Email
Solution used: AMP
Challenges:
Asian Paints offers home makeover services, and their objective has been to get more people to book appointments. Their earlier emails redirected customers to a form on the website to make the booking. This led to user drop-offs during the transition and resulted in significant loss of leads.
Primary challenges:
Solution:
As guided by Netcore, Asian Paints created an AMP email that featured an appointment form within it. The form had details already filled in, and users just had to click the “Book an Appointment” button to get a call to schedule home services.
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