Company:
Axis Direct is a part of the lineage of Axis Group and a subsidiary of Axis Bank – India’s 3rd largest private sector bank that has more than 20 million clients. As the Axis Securities team, they provide investment solutions and a wide spectrum of Axis bank’s offerings.
Industry: Banking/Finance
Location: India
Category: Email
Axis Direct was running a recurring series of email campaigns with similar content, leading to a drop in open rates and click rates. The engagement rates for their email subscribers were gradually declining.
The primary challenges were:
Sender name experimentation
Netcore Cloud suggested experimentation with different sender names to improve the email engagement. After trying a few, Axis Direct finalized a sender name that came across as trustworthy, relevant, and easily recognized.
Increased brand visibility and recognition
Netcore Cloud helped Axis Direct adopt brand logo image in gmail profile. It increased the visibility and recognition of the Axis Direct brand in the inbox, even before the users opened the email.
AI-based Send Time Optimization strategies
Netcore Cloud leveraged its AI engine Raman to devise Send Time Optimization (STO) strategies for Axis Direct. The brand analyzed the customer’s historical data and identified the most responsive times for individual users.
Dynamic and compelling engagement
As recommended by the Netcore Cloud team, Axis Direct integrated the unique capabilities of AMP to engage with the email recipients dynamically. Countdown timers within the email created a sense of urgency to respond.
