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StarQuik increases customer feedback and interaction by 700% with Netcore AMP-powered email

StarQuik increases customer feedback and interaction by 700% with Netcore AMP-powered email

Key Results
700%
Increase in response
700%
Increase in engagement

Company:  

StarQuik, a TATA enterprise, is a one-stop destination that aims to make grocery shopping fun, easy, and convenient for customers. They offer a range of over 10,000 items across grocery, fruits, vegetables, meat, chicken, fish, and organic products. StarQuick also sells personal care products and household essentials.

Industry: eCommerce

Location: India

Category: Email

Solution used: AMP Emails

Challenges:

StarQuik needed to promote multiple offers through emails in an interactive way. They also wanted to collect valuable customer feedback for product experience and satisfaction.  

The primary challenges were:

  • Minimize drop-offs from CTAs
  • Increase user engagement
  • Increase feedback submission

 

Solutions:

Netcore helped StarQuik create interactive and frictionless AMP-powered email campaigns with the following:

  • Feedback survey campaign

Customers could record their feedback from their email; there were no CTAs to redirect to a survey webpage. AMP email also ensured zero drop-offs and funneled leakages that occur due to hops from emails to webpages.

  • Spin the wheel gamification 

Customers loved engaging with the simple and yet exciting game within Netcore Cloud’s AMP email. They also won several exciting offers in real time and it developed a strong affinity for the brand.

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