Everything you need to navigate the new updates from Google and Yahoo for email marketers
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Everything you need to navigate the new updates from Google and Yahoo for email marketers

Published : February 27, 2024

As of February 1st, 2024, Google and Yahoo unveiled significant changes to their bulk email-sending policies. Ignoring these updates could impact your deliverability rates, sender reputation, and, ultimately, your bottom line. 

Here’s the good news: This comprehensive pillar page is your one-stop resource for understanding and thriving under the new email policies from Google and Yahoo.

Why should you care? 

Non-compliance carries heavy consequences. You risk:

  • Reduced inbox placement: Your emails languish in spam folders, unseen by your intended audience.
  • Account suspension: Repeated violations lead to a complete shutdown of your sending domain.
  • Reputation damage: Recipients associating your brand with unwanted emails, harming your image.

Compliance with the new email policies can be daunting, but we’re here to help. This pillar page acts as your navigation master map, providing comprehensive resources to help you understand and meet the updated requirements.



Resources and References:

Empower yourself with knowledge 

By exploring each of these resources, you’ll gain invaluable insights and practical tools needed to adapt and thrive in the new email landscape. Remember, staying compliant isn’t just about avoiding penalties; it’s about building stronger relationships with your audience and delivering impactful email campaigns. 

Don’t wait – start evaluating your compliance now and ensure your emails land right where they belong: in your recipients’ inboxes!

Bonus tip 

Keep revisiting this page, as we will be continuously adding new resources with the most updated information and announcements from Google and Yahoo.

Bookmark this page for future reference and share it with your fellow email marketers. It is the simplest and fastest route for bulk senders to comply with the new email policy changes from google and yahoo.

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