Who is affected?
- Organizations sending 5,000+ emails daily to Gmail/Yahoo addresses are considered ‘bulk senders.’
Key requirements:
1. Email authentication
- Implement SPF, DKIM, and DMARC to verify your sender identity and prevent spoofing.
- Set up DMARC with a ‘Reject’ or ‘Quarantine’ policy for unauthorized emails.
- Deadline: February 1, 2024 (already enforced).
2. Spam rate
- Maintain a reported spam rate below 0.10% on Google Postmaster Tools.
- Avoid exceeding 0.30% to prevent deliverability issues.
- Focus on sending relevant and engaging content to reduce complaints.
3. Unsubscribe
- Offer a one-click unsubscribe option in every email you send.
- Process all unsubscribe requests within 48 hours.
- Make it easy for users to manage their email preferences.
- Deadline: June 1, 2024 (for one-click unsubscribe implementation).
Additional tips:
- Regularly monitor your email deliverability and spam rates.
- Segment your email lists and personalize your content.
- Use clear and concise subject lines and preheader text.
- Avoid spam words in the subject line and body copy.
- Avoid other spammy features (excessive capitalization, misleading information, hidden unsubscribe links, etc.)
- Stay informed about future updates and best practices.
Official resources:
- Google email sender guidelines
- Google Postmaster
- DMARC
- SPF
- DKIM
- RFC 5322
- RFC 8058
- RFC 2369
- Yahoo! email standards enforcing
- Yahoo Sender Hub
Remember: These policies aim to improve email deliverability and reduce spam. By complying with them, you can ensure your emails reach intended recipients and build trust with your audience.
Disclaimer: This information is for general guidance only and may not be exhaustive. Feel free to contact our panel of email marketing experts for specific advice or guidance.
Connect with us to understand how you can benefit from our expertise and experience. Serving over 6,500 customers across 40 countries, Netcore delivers 500 million emails every day.
