How Netcore Drove a 78% Revenue Surge for a Leading Online Pharmaceutical Chain

Meeting modern wellness shoppers where they are, whether browsing supplements on their phones in the checkout line, building a cart on a tablet, or skimming health guides via email, has become a high-stakes challenge for a leading global pharmacy. With consumers toggling between physical locations and digital storefronts, retailers can no longer rely on generic, one-size-fits-all outreach to earn loyalty or boost revenue.

One innovative health retailer, with a deep community footprint and a rapidly expanding e-commerce presence, recognized the urgency to evolve beyond basic marketing blasts. Instead, they set out to transform how shoppers discovered, engaged with, and returned to their platform—by weaving automation and personalized customer journeys seamlessly through every touchpoint.

The result: a remarkable 78% increase in online revenue, achieved by orchestrating cohesive, automated campaigns that understood shopper context at every stage. Here’s how they redefined digital engagement in the wellness space with Netcore Cloud. 

The Omnichannel Hurdle: From Fragmented Touchpoints to Cohesive Journeys

Despite hundreds of retail locations and a thriving e-commerce platform, the brand found itself facing challenges common to ambitious retailers:

• Manual campaign management that strained resources and slowed down agility.
• Fragmented targeting, with engagement spread thin across email, push notifications, and in-app messaging.
• Limited omnichannel presence, often relying on siloed messaging strategies instead of coordinated cross-channel flows.

The clear opportunity: streamline engagement so that every shopper feels recognized and valued, regardless of where their health journey begins or continues.

Orchestrating Journeys Across the Purchase Lifecycle

To tackle conversion drop-offs, retention gaps, and fragmented user journeys, the retailer didn’t just automate—they orchestrated. By adopting a powerful customer engagement platform, they essentially deployed a digital store associate for every shopper, across every step of the lifecycle. This wasn’t about blasting messages—it was about timely, context-aware conversations triggered by behavior, not guesswork.

Key automated journeys transformed passive interest into profitable action:

• Welcome Journey: New visitors weren’t left wandering. Within seconds of signup—whether via app or website—they received a personalized greeting and a compelling first-purchase offer, drastically increasing the likelihood of conversion.

• Product View Abandonment: Instead of letting interest fizzle out, the brand followed up with sharp precision. If a shopper browsed but didn’t act, they received subtle reminders through web push and personalized emails that reignited intent—often within the golden 24-hour window.

• Cart Abandonment: One of the biggest revenue leaks was plugged with behavior-triggered messages that hit when it mattered most. From smart timing to dynamic content, each nudge felt like a helpful reminder—not a hard sell.

• Replenishment & Upsell: Post-purchase, the journey didn’t end. Based on purchase history and product lifecycle, the system nudged users to restock just before they ran out—or discover complementary products they were likely to love.

Netcore made these automations truly effective, wasn’t just the content—it was the orchestration engine behind them. Every message was contextually aware, cross-channel, and perfectly timed. Whether it landed in the inbox, popped up on a mobile screen, or nudged them on-site, it always felt relevant—never random.

Real Results

Within a short ramp-up, the platform delivered unmistakable results:

• 78% increase in CRM-driven revenue from automated user journeys.
• 4X increase in conversions for shoppers entering automated journeys compared to manual campaigns.
• 18% lift in retargeted customers, with omnichannel flows bringing shoppers back more efficiently than ever. These advances were not the result of dramatic site redesigns or splashy campaigns—they stemmed from optimizing the customer experience at every digital touchpoint.

Journey Blueprint

Additional strategies:

• Push Notifications: Targeted reminders delivered as shoppers considered leaving, bringing them back to complete key actions.
• Personalized Email Cadences: Tailored to each shopper’s browsing and buying history, moving beyond “batch and blast” messaging.
• Journey Orchestration: Every workflow collaborated to ensure no shopper slipped through the cracks post-engagement.

Not an Outlier: Personalization Success Across Vericals

Global Denim Brand

Netcore helped a global denim brand collect customer feedback directly within the shoppable email, eliminating drop-offs caused by website redirects. The in-email survey collection proved quick and easy, resulting in increased customer participation to new highs. They garnered 19X more customer responses using this method. Read more

SoulTree

SoulTree collaborated with Netcore to send shoppable emails, enhancing user experience and post-purchase feedback. The emails also made responses quick and easy; collecting information on birthdays and anniversaries improved, leading to data enrichment. This increased interactions by 300%. Read more

OZ Hair and Beauty
Netcore helped this leader in the health and beauty space transition from manual audience selection to affinity-based segmentation. Customers were categorized based on their preferences, browsing behavior, and purchase history, enabling targeted campaigns. Email content was redesigned to align with insights derived from user affinity segmentation, ensuring relevance and resulting in a 3x increase in conversions. Read more 

Myntra (Walmart)

 Myntra transformed its marketing strategy with shoppable emails, making it easier than ever for customers to browse, engage, and purchase—all within their inbox. This innovation led to 4 times higher user engagement and 2.3 times revenue growth, earning them a coveted EIS Award for excellence in email interactivity and personalization.
By enabling real-time inventory updates, dynamic pricing, and seamless checkout, Myntra’s email campaigns set a new standard for ecommerce engagement. Read their success story here.

Moreover, Netcore has long been the trusted engine for headwear giants like New Era to apparel leaders like Jack & Jones and ONLY, and from powerhouses like ALDO and Crocs to fast-moving online retailers such as Tobi,, Ajio, StarQuik (Tata), and Nykaa Fashion, Netcore continues to drive impact at scale across the global fashion ecosystem.

The Takeaway: Intelligent Journeys, Outstanding Results

In a world where digital attention spans are short and shoppers demand Amazon-level speed and personalization, automation and omnichannel marketing aren’t just nice-to-haves—they’re essential. Modern retailers need journeys that are smart, scalable, and seamless. Automated campaigns offer exactly that: relevant touchpoints delivered at the right time, across the channels your customers prefer.

From boosting conversions with precision-targeted nudges to saving time through coordinated, rule-based flows—automation transforms guesswork into growth. And when these journeys are thoughtfully orchestrated, the results speak for themselves: higher engagement, stronger loyalty, and measurable revenue gains.

Want to see how Netcore powers it all? Discover how our intelligent journey orchestration helps global brands turn moments into revenue. Let’s build your next best campaign—book a demo with Netcore.