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Jack & Jones

Jack & Jones Achieves 9X ROI from Netcore Cloud’s Customer Engagement and AI-led Personalization Suite

Key results
9X
Marketing ROI Generated
2.6%
Contribution to total revenue through personalization
25% Up Arrow Green
Increase in add-to-cart rate on PLP
3.9%
Contribution to total products added to cart

Company:  JACK&JONES is one of Europe’s leading producers of menswear, with more than 1000 stores across 38 countries.

https://www.jackjones.in/

Industry:  Ecommerce

Location: Global

Category: Personalized product recommendations, Customer Engagement, AI Engine- Raman

Solutions used:  Netcore Personalization, Customer Engagement

Challenges:

  • Product discovery challenge: With over tens of 1000s of products in various styles, making accurate product recommendations was a challenge
  • Low customer engagement on website: Low user engagement on the website caused customers to leave the website without making a purchase, resulting in lower conversion rates
  • Lack of personalization: Unavailability of an AI-powered product recommendation engine made it difficult to curate personalized experiences for each user
  • Low conversion rate: Absence of relevant personalized recommendations negatively impacted the conversion rate

Netcore Cloud’s strategy:

Netcore’s AI-led Customer Engagement and Personalization solution helped ‘Jack & Jones’ by:

  • Ramping up customer engagement across multiple channels: Automated campaigns triggered to engage with the right customer at the right time across touchpoints like – Website, Emails, Web Messages, and Web Push Notifications
  • Deployment of our AI engine, Raman and Neural Networks: To understand customers in real-time and show them personalized product recommendations based on what is most likely to be bought
  • Designing and deploying personalized widgets: AI-led personalized product recommendation widgets were deployed across the customer journey

 

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