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ALDO achieves 2X surge in revenue contribution with Netcore Cloud’s Customer Engagement

ALDO achieves 2X surge in revenue contribution with Netcore Cloud’s Customer Engagement

Key Results
2X
Surge in revenue contribution
9.2%
Click Rate with 'Cart Abandonment' journeys - Emails

Company: Aldo Shoes is an E-Commerce Footwear, and Accessories company providing a variety of fashionable footwear, handbags, and accessories for both men and women..

Customer Website

Industry: D2C

Location: Middle East

Category: Customer engagement

Solutions Used: Customer engagement, Email

Challenges:

  • On-site marketing struggles: Without targeted on-site campaigns, grabbing website visitor attention was difficult. This resulted in high bounce rates and missed sales opportunities.
  • Marketing Automation: They needed automation features to trigger emails based on subscriber behavior, such as abandoned cart emails or welcome emails for new subscribers.
  • Limited customer insights: Without a data-driven platform, Aldo Shoes UAE lacked deep customer understanding in terms of demographics, purchase behavior and preferences.

 

Netcore Cloud’s Strategy:

Netcore Cloud’s AI-led email delivery solution helped ALDO by:

  • Website traffic analysis: Netcore analyzed different pages across Aldo’s website for visitors and engagement. We also studied customer’s shopping behavior and deduced ways to reduce marketing spend with automation.
  • Triggered automations: Time triggered journeys were set to send retargeting emails to potential customers and increase user engagement.
  • Targeted campaigns: Aldo sent targeted campaigns highlighting their Mid Summer Sale to generate user excitement and anticipation before the official launch of their sale.

 

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