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Myntra, a Netcore Cloud customer, won the prestigious 2022 MediaPost EIS awards
Written by
Jasmine Handa
jasmine.handa
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Myntra, a Netcore Cloud customer, won the prestigious 2022 MediaPost EIS awards

Myntra- EIS inline image 1

(Awards by MediaPost, a global influence in media, marketing and advertising since 1996.)

We are thrilled about our customer for winning the MediaPost’s EIS awards 2022 in the Best use of interactive emails category. It is indeed a matter of pride for the customer and Netcore Cloud; their winning partnership and constant endeavor to innovate made this recognition possible.

Let us give you a behind-the-scenes view of the exceptional AMP email campaign and how the Netcore partnership helped the customer achieve outstanding results.

Creativity and innovation set the campaign apart

Myntra enables hassle-free and enjoyable shopping experiences across the country with an extensive range of brands and products on its website and app.  The brand is constantly making conscious efforts to bring the power of fashion to shoppers via email messaging that is highly personalized, relevant and valuable.

To send communications driven by segmentation and personalization, the brand realized the need to leverage customer data beyond the inferred and observed. They made an innovative effort to optimize their communication and worked with Netcore Cloud on an AMP-enabled email campaign to collect valuable zero-party data for ongoing use.

The Netcore + Myntra Grammy Campaign incorporated trendy fashion looks associated with this year’s Grammy awards and featured a short, simple interactive survey within their emails. The survey asked for details like name, birthdate and gender that users could fill and submit without leaving the inbox. The brand brought innovations in their email campaigns that made their user’s experience delightful and avoided redirections and drop-offs.

Not only did this extraordinary AMP email campaign make a mark, but it also generated a 140% lift in the survey response rates.

The credit for the email campaign goes to:

From Myntra: Anil Pradhan- Sr. Manager, CRM Marketing ; Vignesher PS – Senior Officer, CRM

From Netcore Cloud: Govind B. – Customer Success Manager; Alok Kumar- AVP Customer Success; Ganesh Rai – Product Manager; Santosh Valecha – Head of CS; Chaitanya Chinta- Head of Email; Kedar Parikh – VP, Product; Matthew Vernhout – VP, Deliverability.

With Netcore Cloud’s help, 50+ global brands have rolled out interactive emails powered by AMP and achieved their goals. We help you set up and integrate AMP emails in as few as 10 days. You will find instant support for domain whitelisting, custom AMP design creation, and email delivery optimization that maximize the ROI of your AMP email campaigns. Connect with us to understand how you can benefit from our expertise and experience.

About MediaPost

For over 25 years, MediaPost has been the largest and most influential entity in media, marketing, and advertising. They provide news, blogs, and directories to help a community of more than 150,000 members to plan and buy traditional and online advertising.

MediaPost’s EIS Awards recognize outstanding email marketing programs and initiatives brands and their agencies undertake.

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