

Company: SoulTree is a leading natural and organic beauty brand offering skincare, haircare, and cosmetic products. Its botanicals are ethically sourced and promote holistic well-being while minimizing environmental impact through eco-friendly packaging. SoulTree is also the first Indian brand to offer European-certified natural personal care and beauty products and has the world’s first LEED-Platinum-certified ayurvedic manufacturing plant.
Website: soultree.in
Industry: Fashion, Beauty, and Cosmetics industry
Location: India
Solution used: AMP Emails
SoulTree sought to enhance user engagement and interaction by implementing virtual experiences like birthday and anniversary collections. They needed to enhance the shopping experience with a user-friendly interface and responsive design. SoulTree also wanted to optimize their ‘Call-to-Action’ elements to boost click-through rates and create a more compelling online journey for users.
SoulTree collaborated with Netcore to send AMP emails to enhance user experience and post-purchase feedback. The AMP emails also made responses quick and easy; collecting information on birthdays and anniversaries improved, leading to data enrichment.
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