SoulTree achieves a 273% uplift in interactions and a 378% increase in CTOR with Netcore’s AMP emails

SoulTree achieves a 273% uplift in interactions and a 378% increase in CTOR with Netcore’s AMP emails

Key Results
273%
Uplift in interactions
378%
Increase in CTOR

Company: SoulTree is a leading natural and organic beauty brand offering skincare, haircare, and cosmetic products. Its botanicals are ethically sourced and promote holistic well-being while minimizing environmental impact through eco-friendly packaging. SoulTree is also the first Indian brand to offer European-certified natural personal care and beauty products and has the world’s first LEED-Platinum-certified ayurvedic manufacturing plant.

Website: soultree.in

Industry: Fashion, Beauty, and Cosmetics industry

Location: India

Solution used: AMP Emails

Challenges:

SoulTree sought to enhance user engagement and interaction by implementing virtual experiences like birthday and anniversary collections. They needed to enhance the shopping experience with a user-friendly interface and responsive design. SoulTree also wanted to optimize their ‘Call-to-Action’ elements to boost click-through rates and create a more compelling online journey for users.

Primary Challenges:

  • Increase experiential sessions and improve CTOR
  • Create a seamless experience for customers
  • Increase user engagement and interaction

 

Solution:

SoulTree collaborated with Netcore to send AMP emails to enhance user experience and post-purchase feedback. The AMP emails also made responses quick and easy; collecting information on birthdays and anniversaries improved, leading to data enrichment.
 

Unlock unmatched customer experiences,
get started now
Let us show you what's possible with Netcore.