Oz Hair and Beauty Drives 4X Clicks and 3X Conversions Using Netcore Co-Marketer’s Affinity-Based Segmentation

Oz Hair and Beauty Drives 4X Clicks and 3X Conversions Using Netcore Co-Marketer’s Affinity-Based Segmentation

Key Results
4X
Increase in email click-through rates
3X
Increase in conversion rates

Company: Oz Hair and Beauty

Industry: Retail (Hair and Beauty Products)

Location: Australia

Category: Customer Engagement

Solutions Used: Netcore Cloud’s Customer Engagement Platform

Growth Objective

Oz Hair and Beauty aimed to elevate their email marketing performance by moving beyond manual audience selection. By leveraging Netcore’s Customer Engagement platform, they sought to:

  • Enhance email click-through and conversion rates.
  • Deliver personalized, automated campaigns that resonate with customers’ preferences.
  • Streamline marketing processes with advanced segmentation and journey automation.

 

Solution

  • Affinity-Based Segmentation:
    Transitioned from manual audience selection to Netcore Co-Marketer’s affinity-based segmentation. Customers were categorized based on their preferences, browsing behavior, and purchase history, enabling targeted campaigns.
  • Automated Campaigns:
    Deployed campaigns featuring personalized product recommendations, tailored newsletters, and exclusive promotions to boost engagement.
  • Personalized Content:
    Email content was redesigned to align with insights derived from user affinity segmentation, ensuring relevance and maximizing impact.
  • Seamless Support:
    Netcore Cloud provided end-to-end support, including consulting expertise, integration of Co-Marketer tools, and training for Oz Hair and Beauty’s team.

 

Benefits and ROI

  • 4X Higher Click-Through Rates: Precise segmentation and personalized content drove increased email engagement.
  • 3X Boost in Conversions: Enhanced targeting led to more users completing their purchase journeys.
  • Improved Customer Journeys: Interactive AMP emails enriched user experiences, including the birthdate collection journey.
  • Ease of Use: Netcore’s UCE DIY editor made creating and managing web messages significantly easier.
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