How Boosted User Engagement by 3.8X with AI-based Email Delivery

Key results
90% Increase
Increase in Primary Inbox Email Delivery Rate on Gmai
78% Increase
Overall Increase in Primary Inbox Email Delivery Rate
3.8x Increase
Uplift in User Engagement through Email Marketing
Overview: formerly known as is a travel portal and online travel company based in Bangalore, India. networks with more than 100,000 partners across 10,000 towns and cities globally. Via was founded on July 25, 2006 and was incorporated in May 2007.
Email Marketing
Solution Used:
Netcore Email


  • Inability to scale email marketing strategy as majority of emails were landing in the “Promotions” tab of subscribers
  • Low user engagement and resulting conversions due to limited visibility of their email campaigns in the primary inbox
  • Absence of reliable marketing consultancy expertise and a data-driven platform to elevate the performance of email marketing program

Netcore’s Strategy

  • Review their existing email program, sending practices, & quality of subscribers through an in-depth assessment
  • Leverage the power of AI to dynamically manage the delivery of email campaigns directly into the primary inbox of subscribers
  • Harness best-in-class deliverability consultancy to uplift resulting user engagement and increase ROI through email as a channel
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