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Via.com

How Via.com Boosted User Engagement by 3.8X with AI-based Email Delivery

Key results
90%
Increase in Primary Inbox Email Delivery Rate on Gmai
78%
Overall Increase in Primary Inbox Email Delivery Rate
3.8x
Uplift in User Engagement through Email Marketing
Overview:
Via.com formerly known as FlightRaja.com is a travel portal and online travel company based in Bangalore, India. Via.com networks with more than 100,000 partners across 10,000 towns and cities globally. Via was founded on July 25, 2006 and was incorporated in May 2007.
Industry:
Travel
Location:
India
Category:
Email Marketing
Solution Used:
Netcore Email

Challenges

  • Inability to scale email marketing strategy as majority of emails were landing in the “Promotions” tab of subscribers
  • Low user engagement and resulting conversions due to limited visibility of their email campaigns in the primary inbox
  • Absence of reliable marketing consultancy expertise and a data-driven platform to elevate the performance of email marketing program

Netcore’s Strategy

  • Review their existing email program, sending practices, & quality of subscribers through an in-depth assessment
  • Leverage the power of AI to dynamically manage the delivery of email campaigns directly into the primary inbox of subscribers
  • Harness best-in-class deliverability consultancy to uplift resulting user engagement and increase ROI through email as a channel
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