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Once Upon a Trunk

Netcore Cloud’s AI-powered Personalization contributed 28% of total revenue for Once Upon A Trunk within just 90 Days

Our success story with Once Upon A Trunk
28%
Netcore Cloud's contribution to the total revenue
5X
Marketing ROI generated
23%
Netcore Cloud's contribution to the total transactions
38%
Decrease in bounce rate via web pop-ups
Company:
Once Upon A Trunk is a one-stop fashion destination for women, with almost 250+ designers and over 1 lakh products.
Industry:
Fashion Ecommerce
Location:
India
Category:
Personalization
Solution Used:
Personalization, AI Engine- Raman

Challenges

  • Product discovery challenge: The availability of a wide range of products in their catalog from more than 300 designers made product discovery a challenge.
  • Low customer engagement on the website: Low engagement on the website led to customers dropping off without purchasing products.
  • Lack of personalization: The unavailability of an AI-powered product recommendation engine made it difficult to curate personalized experiences for each user.
  • Falling  customer interest: Because of lack of personalization, the customers’ interest in the website was reducing.

Netcore’s strategy

Netcore’s AI-led personalized product recommendation strategy helped Once Upon A Trunk to:

    • Understand their customers and show them personalized product recommendations by deploying the AI engine, Raman & Neural Networks
    • Design and deploy AI-led personalized product recommendation widgets across the customer journey:
      • Home Page
      • Product Listing Page
      • Product Display Page
      • Personalized Product Boutique
      • Exit Intent Pop-up
    • Engage customers who are about to exit the website, through exit intent pop-ups

 

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