Shoppable Emails: Converting the Inbox to an Email Shop
Written by
Auroshik Das
AuroshikDas
0

Subscribe for updates

> Blog > Shoppable Emails

Shoppable Emails: Converting the Inbox to an Email Shop

Published : June 21, 2024

Today’s shoppers plan their purchases online, prioritizing convenience and meaningful experiences over mere price reductions. Our latest Consumer Survey Report reveals that nearly half of all North American shoppers are willing to pay more for quality rewards and loyalty programs.

In 2024, 85% of shoppers will abandon brands due to poor experiences, such as irrelevant messages, recommendations, and convoluted shopping journeys. Modern shoppers crave experiences that genuinely resonate with them and expect these interactions to be seamless within the same channel, avoiding redirects. Our survey shows that 55% of shoppers prefer in-channel shopping experiences, where they can browse, evaluate, and complete purchases all within the same platform.

Many retailers offer a lengthy checkout process and irrelevant messaging. This leads to losing customers and a loss of revenue from abandoned carts.

Enter Inbox Commerce: The technology powered by Google’s AMP(Accelerated Mobile Pages) allows you to build interactive experiences within your emails, fostering two-way communication and removing unnecessary redirects. This shortens the conversion funnel and turns your emails and emerging channels like WhatsApp and RCS into engaging shopfronts.  Combine this with predictive data, and you can personalize the shopping experience right within the inbox.

The key takeaway?  Retail success hinges on creating a frictionless, personalized shopping experience. Brands that prioritize customer journeys, leverage personalization, and embrace innovative solutions like Inbox Commerce will win hearts, minds, and wallets.

What are shoppable emails?

A transformative shift poised to revolutionize inboxes, shoppable emails package personalized apps and web-like experiences acting as dynamic storefronts.No longer confined to static, text-heavy brochures, they embed interactive features like product carousels, accordions, feedback forms, one-click “add-to-cart” buttons, games, etc. enabling shoppers to search, discover, compare, buy, and track everything without leaving the inbox. It results in delightful frictionless experiences reciprocating in immediate conversions.

Omnichannel marketing examples from top ecommerce brands | Netcore cloud

Imagine this: You open your inbox and see an email from your favorite shoe store. Front and center is a dynamic carousel showcasing their latest sneakers. Intrigued by a particular pair, you can click on them to see detailed images in different colors. But wait, there’s more! A dropdown menu lets you select your perfect size without leaving your email. With a final tap on the “Add to Cart” button, you’ve secured your new kicks – all within the familiar environment of your inbox.

Omnichannel marketing examples from top ecommerce brands | Netcore cloud

8 Must-Try Shoppable Email Use Cases To Turn Window Shoppers Into Brand Loyalists

The customer journey is a treasure trove of brand opportunities to engage, convert, and retain. At each stage, you can leverage eight powerful tactics to turn those opportunities into loyal fans.

Product Carousels & Accordions

Curated product recommendations to consumers based on preferences and purchase history keep them engaged with the email. Accordions offer a seamless way to explore product details like size charts, materials, and care instructions, eliminating the need for separate product pages. This creates a convenient and informative shopping experience that drives sales and conversions.

Omnichannel marketing examples from top ecommerce brands | Netcore cloud

Cart Recovery Emailers

Reignite purchase intent with exclusive discounts and emails that are more than just simple cart reminders. Often enticing, limited-time deals on items left behind in carts act as a one-click sweetener, rekindling the shopper’s lost interest while showcasing your brand’s understanding of their initial choices.

Omnichannel marketing examples from top ecommerce brands | Netcore cloud

Search & Discovery

AMP lets users search and explore products directly within the email, boosting engagement and conversions. Customers no longer bounce between emails and websites. They can browse, search, and discover, leading to smoother user engagement, improved buying journeys, and happier customers.

Omnichannel marketing examples from top ecommerce brands | Netcore cloud

In-Mail Games

Turn emails into playgrounds! In-mail gamification lets users play games like Spin the Wheel, Lucky Draw, Wordle, etc., directly within emails to earn rewards and unlock deals. This keeps them engaged and returning for more, boosting clicks and strengthening your brand connection.

Omnichannel marketing examples from top ecommerce brands | Netcore cloud

Delivery Tracking

Let go of the delivery woes! AMP emails show real-time delivery updates right in the inbox. No more website visits, just instant info on shipping and arrival. Customers stay informed and happy, reducing support tickets for you.

Omnichannel marketing examples from top ecommerce brands | Netcore cloud

Zero-Party Data Collection

Through interactive polls and preference selection, you can learn what your customers truly care about. This real-time data collection loop fuels smarter marketing decisions and personalized experiences, leading to happier customers and stronger brand loyalty.

Omnichannel marketing examples from top ecommerce brands | Netcore cloud

Feedback survey forms

Turn “unsubscribe” into “feedback”! AMP emails let you embed interactive surveys directly within the email. Customers can rate their experience, answer quick questions, and provide valuable feedback without leaving their inboxes. This frictionless approach boosts response rates and gathers crucial customer insights, helping you improve your brand and keep customers engaged.

Omnichannel marketing examples from top ecommerce brands | Netcore cloud

Armed with these robust, shoppable email use cases, you’re ready to see them in action! The next chapter will dive into five inspiring success stories of leading brands using Netcore. We’ll dissect what made their shoppable email campaigns click-worthy, the impressive results they achieved, and glean expert insights from them. Get ready to be inspired – these real-world examples will equip you to transform casual browsers into dedicated fans!

5 Shoppable Email Success Stories Of Leading Brands With Netcore

Caratlane’s Product Launch Campaign

Omnichannel marketing examples from top ecommerce brands | Netcore cloud

What Worked?

Caratlane partnered with Netcore to leverage AMP emails to overcome engagement hurdles when launching their new product, Borla. These interactive emails offered users a gratifying product experience directly within the inbox, boosting engagement with the new line.

Results

  • 300% uplift in CTOR
  • Maximum engagement received on the Borla product launch

Pro Tip: Showcase product details through interactive elements like 360° views or short explainer videos in AR mode, where they can try products on their phone’s camera. This immersive experience within the email keeps users engaged and fuels purchase decisions.

Read the entire case study here!

Woodland’s Feedback Survey Campaign

Omnichannel marketing examples from top ecommerce brands | Netcore cloud

A typical representation of a feedback email with Inbox Commerce

What Worked?

Netcore’s Journey Builder triggered shoppable AMP emails with embedded feedback forms for Woodland, eliminating unnecessary redirects to websites and facilitating customers’ sharing of their post-purchase sentiment. Boosted response rates provided valuable insights into shoppers’ purchase intent & affinities.

Results

  • 325% uplift in customer responses
  • 92% increase in engagement

Pro Tip: Instead of traditional surveys, incorporate interactive elements like polls or multiple-choice questions. This keeps users engaged within the email and gives valuable feedback you need to improve your app.

Read the entire case study here!

99 Group’s Zero Party Data Campaign

A typical representation of a Zero-Party-Data form with Inbox Commerce

What Worked?

The image showcases a well-decorated interior that looks spacious and modern.

Capturing zero-party data through interactive forms within emails proved a game-changer. These forms provided valuable customer insights that fueled lead generation and boosted conversion.  This win-win approach allowed them to personalize future campaigns and address critical areas for improvement.

Results

  • 5x lead generation
  • 30% higher conversion rates

Pro Tip: Design a product quiz within the email that asks fun, personalized questions about the user’s interests and pain points. To make it engaging, integrate gamified elements like points, badges, or leaderboards.

Read the entire case study here!

A typical representation of a gamified email with Inbox Commerce

What Worked?

Photobook scrapped static content for an interactive quiz, which skyrocketed engagement. The visuals are bright and appealing, effectively showcasing the product (photobooks). The clean layout makes it easy for users to understand what is being promoted.

They also added a Spin-To-Wheel game to incentivize users to engage. Users spun the wheel to win an exciting coupon code they could redeem on the site.

Results

With the help of Netcore’s Recency, Frequency, and Monetary (RFM) strategy, they were able to identify key customer segments (from least to most engaged in a given period) and carve out subsequent effective individual campaigns that resulted in:-

  • 860% uplift in user responses
  • 400% increase in ROI fueled by personalized recommendations

The campaign also bagged Photobook the Best Retail Campaign title at the prestigious MediaPost EIS Awards 2023.

Pro Tip: Embed something like”golden ticket,” referencing the Willy Wonka movie, encompassing interactive elements like puzzles or exclusive offers, gamifying the user experience, and boosting engagement.

Read the entire case study here!

AsianPaint’s Appointment Booking Campaign

Omnichannel marketing examples from top ecommerce brands | Netcore cloud

A typical representation of an appointment booking with Inbox Commerce

What Worked?

Netcore helped with built-in forms within emails with a CTA to schedule appointment bookings and avoid website redirects. Embedded forms had pre-filled information, making user’s response easier while saving time. Eliminating an additional step facilitated user convenience with bookings and sky-rocketing conversions.

Results

  • 400% more appointment bookings through AMP emails

Pro Tip: Create a dynamic scheduling experience where users can choose a time slot by playing a quick, in-email mini-game. This unexpected twist will grab attention, boost engagement, and make booking appointments a fun and memorable experience.

Read the entire case study here!

Conclusion

The time or complacency is over. The retail landscape is ruthless. It’s a high-octane race track where consumers with the power of information at their fingertips demand a frictionless ride. They crave dynamic experiences, and with new trends emerging daily, it will only become more challenging for brands to generate those loyalty moments. Elevate your emails from text-rich static brochures to portals filled with curated recommendations, engaging features, and the ability to purchase instantly – all within the familiar confines of the inbox.

Having the most comprehensive customer engagement platform is paramount to achieving this. A platform like Netcore, with its expertise in handling 35 billion monthly emails, can help you forge stronger connections with your audience, enhance customer loyalty, and drive tangible growth.

Keep your inbox efforts from becoming a digital wasteland, missing out on ROI. Connect with us today to unleash the renaissance of your email strategy for explosive growth!

Unlock unmatched customer experiences,
get started now
Let us show you what's possible with Netcore.
Written By: Auroshik Das
Auroshik Das
I'm a passionate marketer with over two years of experience in the B2B SaaS space, particularly in MarTech, and I focus on crafting compelling narratives that showcase diverse business growth opportunities. By aligning these narratives with our product offerings, I have helped position our solutions for success with companies globally.