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Company
Established in 2005, Photobook Worldwide helps people preserve memories in customizable, premium printed photo albums. They serve over 100 countries through offices in Australia, Canada, Malaysia, Thailand, Indonesia, and the Philippines. Photobook Worldwide produces about 150,000 photobooks a month, and they have printed over 1 million of them till now.
Industry: eCommerce
Location: Malaysia
Category: Email
Solution used: AMP emails, Email Marketing
Photobook had a growing need to increase business revenue quickly and efficiently. They wanted to address users with diminishing attention spans, enhance engagement with the existing customer base, and regain users who had interacted with the brand at some point. Netcore suggested email as the most reachable and highest revenue-generating channel.
Photobook and Netcore executed a set of interactive email campaigns in Q2 2023. . Engaging content, personalized recommendations, and interactive elements drove a significant uplift in active users, increased engagement from low-interest groups, and led to higher conversions and revenue.
Photobook followed Netcore’s guidance to identify clear and unique segments of customers using the Recency, Frequency, and Monetary (RFM) strategy:
Photobook leveraged Netcore’s AMP interactive emails to focus on engagement and gamification rather than selling. They developed custom HTML templates for:
Photobook’s re-engagement email campaigns from Netcore resolved the challenge of capturing users’ diminishing attention, increased their interaction, and got dormant users to reconnect.
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